BUSINESS INFORM №7-2014

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Section: Investment Processes
UDC 005.93:658.152
Kubareva I. V.
The Mechanism of Ensuring the Investment Attractiveness of the Enterprise: the Essence, Particularly the Formation and the Functioning Basics (p. 82 - 88)
The aim of the article is to validate the mechanism for investment potential. Based on the analysis of scientific papers on the management of some activity of the company and the author's research in the field of investment attractiveness of enterprises the main characteristics and the essence of a mechanism to ensure investment potential were formulated. The urgency of the formation of the mechanism in matter was reasoned, the purpose and objectives of its functioning defined. Based on the classic concept of management a function of said mechanism was justified, which, in turn, forms the basis of the model of functioning and proposed sub-mechanisms. Conceptual model of a mechanism to ensure the investment attractiveness of the enterprise requires a basic platform as a set of methodological, resource, knowledge and organizational support of the investigated mechanism and creates the conditions for its operation. Work of the mechanism as a whole is provided by coherent interaction of its sub-mechanisms, continuous process, consistent implementation of functions and periodic updating of the parameters and tools. The study developed managerial bases of formation and functioning of a mechanism to ensure the investment attractiveness of the company, which is a fundamental principle of success in attracting investment and ensuring development of the company. The prospect for further research is the development of organizational support of the operation of the mechanism presented.
Keywords: investment attractiveness of the enterprise, a mechanism to ensure the investment attractiveness of the enterprise, attraction and use of investment
Fig.: 2. Bibl.: 9.

Kubareva Irina V. – Senior Lecturer, Department strategy of enterprises, Kyiv National Economic University named after V. Hetman (54/1 Peremohy Ave., Kyiv, 03057, Ukraine)
Email: irinav.kubareva@gmail.com

Article is written in Ukrainan
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Reference to this article:
Kubareva, Irina V. (2014) “The Mechanism of Ensuring the Investment Attractiveness of the Enterprise: the Essence, Particularly the Formation and the Functioning Basics.” Business Inform 7:82–88.

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