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Franchising as the Basis for the Formation of Cross-Cultural Managerial Practices in Enterprise Business Processes
Zolochevskyi O. V., Pikula H. S.

Zolochevskyi, Oleksandr V., and Pikula, Heorhii S. (2025) “Franchising as the Basis for the Formation of Cross-Cultural Managerial Practices in Enterprise Business Processes.” Business Inform 12:60–60.
https://doi.org/10.32983/2222-4459-2025-12-60-60

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 0

UDC 338.46:005.95/.96:339.9

Abstract:
The article analyzes franchising as a managerial basis for the formation of cross-cultural managerial practices in enterprise business processes. It is substantiated that the active spread of franchising models in the modern entrepreneurial environment is accompanied by complications in managerial interactions caused by the cultural diversity of participants in franchising networks. Under such conditions, traditional approaches to standardizing business processes do not always ensure an adequate level of managerial efficiency. Within the study, franchising is considered as a system-forming environment within which the transmission of corporate standards, managerial regulations, and organizational decisions takes place, requiring adaptation to the local sociocultural conditions of enterprise operations. Cross-cultural managerial is interpreted as a tool for aligning standardized managerial practices with the cultural characteristics of staff, managerial styles, and communication patterns within franchising systems. It is defined that integrating cross-cultural managerial practices into the business processes of franchising enterprises enhances the adaptability of managerial decisions, consistency of managerial, and the resilience of franchising networks in a multicultural environment. It is proved that combining business process standardization with cultural sensitivity in management reduces managerial conflicts, improves the efficiency of business process implementation, and increases the competitiveness of enterprises. The obtained results deepen the theoretical understanding of the relationship between franchising, business process management, and cross-cultural management, and can be applied in the development of adaptive enterprise management models in a multicultural business environment.

Keywords: franchising, cross-cultural managerial, managerial practices, business processes, standardization, adaptation.

Fig.: 1. Bibl.: 11.

Zolochevskyi Oleksandr V. – Postgraduate Student, Department of Economics and Business Administration, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Pikula Heorhii S. – Postgraduate Student, Department of Economics and Business Administration, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

List of references in article

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