BUSINESS INFORM JOURNAL.

УКР

ENG

Search:

REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

SITE SECTIONS

Entrepreneurial Activity in the Context of Generational Theory
Mazhnyk L. O., Mykhailenko D. H., Kovalova V. I.

Mazhnyk, Lidiia O., Mykhailenko, Daria H., and Kovalova, Viktoriia I. (2025) “Entrepreneurial Activity in the Context of Generational Theory.” Business Inform 6:26–26.
https://doi.org/10.32983/2222-4459-2025-6-26-26

Section: Problems of Business

Article is written in Ukrainian
Downloads/views: 0

UDC 334.72:316.346.36

Abstract:
The aim of the article is to study entrepreneurial activity within the context of generational theory in order to determine strategic directions for interaction within a multi-generational environment. The article analyzes the existing approaches to defining «entrepreneurship». The text does not differentiate between approaches to entrepreneurial activity and entrepreneurship. The relevance of discussing the specific features of generational development is substantiated for creating and strengthening integration processes in communication within the characteristics of entrepreneurial activity according to the distribution defined by generational theory. Attention is also drawn to other approaches that expand the boundaries of world perception within generational theory. It is proposed to consider the characteristics of entrepreneurial activity according to the generational distribution for further analysis to build a system of integration processes in communication between generations to support and develop entrepreneurship. Modern approaches to defining «entrepreneurship» demonstrate the multidimensionality of this phenomenon. Overall, the results of the analysis of scientific sources confirm the relevance of integrating generational theory into applied economic research on entrepreneurial activity, especially in the context of educational programs in entrepreneurship and management, the development of youth policies, support for startups, and the development of the digital economy and its further integration into the everyday processes of society. Before beginning to introduce communication transformation, it is necessary to understand the nuances and characteristics of the development of each generation in order to find points of intersection. Further research should be directed towards studying the motivational strategies of representatives of Generation Z and Alpha in the context of the wartime and post-wartime reconstruction of Ukraine. It is worth noting that these outlined strategies must be consistent with the trends of the development strategy for entrepreneurial activity.

Keywords: entrepreneurial activity, generational theory, transformation and development, entrepreneurial traits.

Tabl.: 2. Bibl.: 17.

Mazhnyk Lidiia O. – Candidate of Sciences (Economics), Associate Professor, Department of Management, Logistics and Innovations, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Mykhailenko Daria H. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Kovalova Viktoriia I. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

List of references in article

Burachek, I. V., Yarmoliuk, D. I., and Verstova, V. Ya. “Pokolinnia Z na vitchyznianomu rynku pratsi“ [Generation Z in the Domestic Labor Market]. Ekonomika ta suspilstvo, no. 26 (2021). DOI: https://doi.org/10.32782/2524-0072/2021-26-2
Kaplina, A. I. “Molodizhne pidpryiemnytstvo: problemy ta shliakhy yikh vyrishennia“ [Youth Entrepreneurship: Problems and Solutions]. Efektyvna ekonomika, no. 11 (2020). DOI: 10.32702/2307-2105-2020.11.50
Kobets, D. L. “Rol virtualnoi realnosti u transformatsii HR-protsesiv: dosvid ta innovatsii“ [The Role of Virtual Reality in Transforming HR Processes: Experience and Innovations]. Modern Economics, no. 46 (2024): 46-52. DOI: https://doi.org/10.31521/modecon.V46(2024)-07
Ponedilchuk, T., and Prokhodko, T. “Metodychni pidkhody do rozvytku pidpryiemnytstva v Ukraini“ [Methodological Approaches to the Development of Entrepreneurship in Ukraine]. Instytut bukhhalterskoho obliku, kontrol ta analiz v umovakh hlobalizatsii, no. 3-4 (2022): 67-76. DOI: https://doi.org/10.35774/ibo2022.03-04.067
Siryi, Ye. V. “Osoblyvosti rozvytku molodizhnoho pidpryiemnytstva ta samozainiatosti molodi v Ukraini“ [Peculiarities of the Development of Youth Entrepreneurship and Self-employment of Youth in Ukraine]. Kyiv : TsOP «Hlobus» FOP Kravchenko Ya. O., 2021. https://enpuirb.udu.edu.ua/server/api/core/bitstreams/f6cc24a3-9c51-45ec-83bb-7eba3df3aadb/content
Sopko, R. I. “Teoretychni kontseptsii starinnia ta yikh sutnist“ [Theoretical Concepts of Aging and Their Essence]. Naukovyi visnyk Uzhhorodskoho natsionalnoho universytetu. Seriia «Pedahohika, sotsialna robota». 2012. https://dspace.uzhnu.edu.ua/jspui/handle/lib/12006
Khromushyna, L. A. “Vyklyky i perspektyvy upravlinnia personalom u konteksti teorii pokolin ta v umovakh nevyznachenosti“ [Challenges and Perspectives of Personnel Management in the Context of Generational Theory and in Conditions of Uncertainty]. Ekonomika ta suspilstvo, no. 51 (2023). DOI: https://doi.org/10.32782/2524-0072/2023-51-40
Yaniieva, D. “Teoriia heneratsii yak osnova formuvannia efektyvnoho motyvatsiinoho mekhanizmu v orhanizatsiinii kulturi pidpryiemstva“ [The Theory of Generations as a Basis for Forming the Effective Motivational Mechanism in the Organizational Culture of the Enterprise]. Visnyk Khmelnytskoho natsionalnoho universytetu. Seriia «Ekonomichni nauky», no. 4 (2022): 83-89. DOI: https://doi.org/10.31891/2307-5740-2022-308-4-13
Hisrich, R. D., and Peters, M. P. Marketing Decisions for New and Mature Products. Columbus, OH: Charles E. Merrill, 1984.
Hisrich, R. D., and Peters, M. P. Entrepreneurship. McGraw-Hill /Irwin, 2002.
Howe, N., and Strauss, W. Generations: The History of America's Future, 1584 to 2069. New York: William Morrow & Company, 1991.
Ravix, J. T. “Jean-Baptiste Say et l'entrepreneur: la question de la filiation avec Cantillon et Turgot“. Innovations. 2014. https://shs.cairn.info/revue-innovations-2014-3-page-59?lang=fr
Kenton, W. “Intrapreneurship: Definition, Duties, and Responsibilities“. Investopedia. 2025. https://www.investopedia.com/terms/i/intrapreneurship.asp
Schumpeter, J. A. Capitalism, Socialism and Democracy. Topics IIIT. 1942. DOI: https://archive.org/details/in.ernet.dli.2015.190072/page/n9/mode/2up
Stevenson, H. H., and Amabile, T. M. Entrepreneurial Management: In Pursuit of Opportunity. In the Intellectual Venture Capitalist: John H. McArthur and the Work of the Harvard Business School, 1980-1995. Boston: Harvard Business School Press, 1999.
Tapscott, D. Grown Up Digital: How the Net Generation is Changing Your World. McGraw-Hill, 2009.
Twenge, J. M. Generation Me: Why Today's Young Americans Are More Confident, Assertive, Entitled - and More Miserable Than Ever Before. New York: Atria Books, 2014.

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster