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The Organizational and Economic Framework for Ensuring Bank Competitiveness Based on ESG Principles
Marynchak L. R.

Marynchak, Liliya R. (2026) “The Organizational and Economic Framework for Ensuring Bank Competitiveness Based on ESG Principles.” Business Inform 1:415–423.
https://doi.org/10.32983/2222-4459-2026-1-415-423

Section: Finance, Money Circulation and Credit

Article is written in Ukrainian
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UDC 336.71:005.336

Abstract:
The aim of this article is to substantiate the organizational and economic mechanism for ensuring the competitiveness of banking institutions based on ESG principles and to develop practical recommendations for its implementation in the operations of Ukrainian banks in the context of European integration and postwar recovery. The article systematizes the organizational components of implementing ESG principles in bank operations across three management levels: strategic, tactical, and operational. Economic instruments for promoting ESG transformation in the banking sector are identified and classified according to application levels: the macro level includes differentiated capital standards and tax incentives, the meso level comprises refinancing programs and guarantees from international financial organizations, and the micro level covers green pricing and the issuance of green bonds. An organizational and economic mechanism has been developed to ensure the bank’s competitiveness based on ESG principles, integrating organizational structures, economic incentives, and process components. The mechanism includes four consecutive implementation stages – from assessing ESG maturity to entering the green bond market and participating in international ratings. A system of performance indicators for the mechanism has been substantiated, covering financial, risk, and reputational indicators of the bank’s activities. Further research should focus on developing an integrated methodology to evaluate the impact of ESG factors on banks’ competitiveness, taking into account the specifics of the Ukrainian market, constructing econometric models of the relationship between a bank’s ESG maturity level and its financial performance, studying mechanisms for financing Ukraine’s green recovery by the banking sector, and developing recommendations for harmonizing national ESG standards with European requirements.

Keywords: bank competitiveness, ESG principles, organizational and economic mechanism, sustainable development, green financing, ESG transformation, banking sector, economic instruments.

Fig.: 1. Tabl.: 2. Bibl.: 13.

Marynchak Liliya R. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Finance, Accounting and Taxation, Ivano-Frankivsk National Technical University of Oil and Gas (15 Karpatska Str., Ivano-Frankіvsk, 76019, Ukraine)
Email: [email protected]

List of references in article

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Liaqat I., Floreani J. & Naseer M.M. (2026). ESG performance and Bank stability: The role of national culture and formal institutions. Research in International Business and Finance, 81, Article 103214. https://ideas.repec.org/a/eee/riibaf/v81y2026ics0275531925004702.html
Marynchak L. R. (2025). Metodychni pidkhody do intehralnoi otsinky konkurentospromozhnosti bankiv v umovakh tsyfrovoi transformatsii ta makroekonomichnoi nestabilnosti [Methodological approaches to the integrated assessment of bank competitiveness in the conditions of digital transformation and macroeconomic instability]. Uspikhy i dosiahnennia u nautsi, 11(1), 521–534.
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Natsionalnyi bank Ukrainy (2025). Bila knyha z upravlinnia ekolohichnymy, sotsialnymy ta upravlinskymy (ESG) ryzykamy [White Paper on Environmental, Social and Governance (ESG) Risk Management]. Natsionalnyi bank Ukrainy. https://bank.gov.ua/admin_uploads/article/Bila_knyga_2025_fin.pdf?v=13
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