BUSINESS INFORM JOURNAL.

УКР

ENG

Search:

REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

SITE SECTIONS

Marketing Activity as a Means of Increasing the Level of International Competitiveness of the Enterprise «Greenpower-Pro» LLC
Proskurnina N. V., Yeresko D. O.

Proskurnina, Nadiia V., and Yeresko, Dmytro O. (2020) “Marketing Activity as a Means of Increasing the Level of International Competitiveness of the Enterprise «Greenpower-Pro» LLC.” Business Inform 10:443–450.
https://doi.org/10.32983/2222-4459-2020-10-443-450

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 3

Download article (pdf) -

UDC [339.138:004.738.5]+0054.332.4

Abstract:
The article is aimed at studying the process of ensuring international competitiveness and increasing its level by forming a marketing complex focused on the appropriate task. The essence of the concept of competitiveness is considered, the factors of competitiveness of enterprise are defined. A strong relationship between the level of international competitiveness of enterprise and the effectiveness of its marketing activities is determined. As a result, upon on the basis of these factors, the main methods of assessing the level of competitiveness of enterprise are identified, based on the analysis of indicators belonging to the marketing activity of enterprise. The assessment of the level of competitiveness of enterprise is carried out by the method based on the theory of effective competition elaborated by Joseph Schumpeter. It is found that the competitiveness of «Greenpower-Pro» LLC is at a high level relative to industry competitors. Since it is determined that the key factors of competitiveness formation are indicators of the effectiveness of the marketing activity of the enterprise, on the basis of these observations, a marketing strategy for increasing the level of competitiveness is built, as well as a balanced system of marketing performance indicators focused on increasing the competitiveness of enterprise is proposed. Measures to implement the proposed balanced system of indicators of marketing activity are defined. The main recommendations for improving marketing activity as an instrument to increase the level of international competitiveness of the production enterprise on the example of «Greenpower-Pro» LLC are formed.

Keywords: competitiveness of enterprise, competitiveness factors, competitiveness assessment, marketing activities.

Fig.: 1. Tabl.: 5. Formulae: 7. Bibl.: 12.

Proskurnina Nadiia V. – Doctor of Sciences (Economics), Associate Professor, Head of the Department, Department of International Economics and Management of Foreign Economic Activity, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Yeresko Dmytro O. – Masters Student, Faculty of International Economic Relations, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

List of references in article

Balabanova, L. V. Marketynh [Marketing]. Kyiv: Znannia-Pres, 2004.
Vasiutina, I. O. “Teoretychni aspekty konkurentospromozhnosti pidpryiemstv“ [Theoretical Aspects of Enterprise Competitiveness]. Derzhava ta rehiony. Seriia «Ekonomika ta pidpryiemnytstvo», no. 5 (2011): 114-118.
Horbatov, V. M. Konkurentospromozhnist i tsykly rozvytku intehrovanykh struktur biznesu [Competitiveness and Development Cycles of Integrated Business Structures]. Kharkiv: VD «INZhEK», 2006.
Dykan, V. L., and Ponomaryova, T. V. “Metodychni pidkhody do otsinky konkurentospromozhnosti pidpryiemstva“ [Methodical Approaches to Assessing the Competitiveness of the Enterprise]. Visnyk ekonomiky transportu i promyslovosti. Seriia «Ekonomika». 2011. http://lib.kart.edu.ua/bitstream/123456789/1209/1/Дикань.pdf
Praysner, A. Sbalansirovannaya sistema pokazateley v marketinge i sbyte [Balanced Scorecard in Marketing and Sales]. Moscow: Dom Grebennikova, 2007.
Karlof, B. Delovaya strategiya: kontseptsiya, soderzhaniye, simvoly [Business Strategy: Concept, Content, Symbols]. Moscow: Ekonomika, 1991.
Kaflevska, S. H., and Hanzha, T. I. “Otsinka konkurentospromozhnosti pidpryiemstv za dopomohoiu metodyky teorii efektyvnoi konkurentsii“ [Evaluation of the Competitiveness of Enterprises Using the Methods of the Theory of Effective Competition]. Zbirnyk naukovykh prats VNAU. 2012. http://econjournal.vsau.org/files/pdfa/831.pdf
Klymenko, S. M. et al. Upravlinnia konkurentospromozhnistiu pidpryiemstva [Enterprise Competitiveness Management]. Kyiv: KNEU, 2006.
“Konkurentospromozhnist pidpryiemstva: otsinka rivnia ta napriamy pidvyshchennia“ [Competitiveness of the Enterprise: Assessment of the Level and Directions of Improvement]. Odesa : Atlant, 2013. http://oneu.edu.ua/wp-content/uploads/2018/01/monografiya_ep_2013.pdf
Porter, M. Konkurentsiia [Competition]. Moscow: Vilyams, 2005.
Sinko, V. I., and Volder, B. S. “Povysheniye konkurentosposobnosti produktsii“ [Increasing the Competitiveness of Products]. Mashinostroitel, no. 3 (1998): 32-37.
Shynkarenko, V. H., and Bondarenko, A. S. Upravlinnia konkurentospromozhnistiu pidpryiemstva [Enterprise Competitiveness Management]. Kharkiv: Vyd. KhNADU, 2003.

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster