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The Microeconomic Factors of Development of Hospitality Sector Enterprises in the Region
Stehnei M. I., Khaustova K. M.

Stehnei, Marianna I., and Khaustova, Kseniia M. (2020) “The Microeconomic Factors of Development of Hospitality Sector Enterprises in the Region.” Business Inform 11:165–170.
https://doi.org/10.32983/2222-4459-2020-11-165-170

Section: Economics of Trade and Services

UDC 338.48

Abstract:
The article is aimed at examining the main microeconomic factors of the development of hospitality sector enterprises in the region in the context of changes. The definition of regional micro-environment of the enterprises in the hospitality sector is provided; the main factors of economic development of enterprises of the industry are systematized. On the basis of the carried out analysis the peculiarities, tendencies and problems of development of hotel business enterprises in Zakarpattya region are defined. The main microeconomic factors that form the situation of the regional market of hotel services are examined. The peculiarities of micro-environment of hotel business in the region are defined, among which: insufficient level of use of the existing natural, resource and tourist potential of the territory; increased competition in the market; development of both the «shadow» and «gray» markets of hotel services, especially in the conditions of restrictive measures; reducing the number of foreign tourists; insufficient level of development of various forms of tourism, which limits the possibilities of hotels to expand services. The methods of adaptation of hospitality sector enterprises for survival and development in new macro- and microeconomic conditions are proposed, which include in the first instance: the formation of an effective security system for guests; researching target audiences and focusing services on their needs; intensification of development of various forms of tourism in the region, in particular therapeutic, ecological, educational, children’s, and development of appropriate hotel products; intensification of innovation activity and introduction of information technologies. Further researches will focus on the development of methodological approaches to the assessment of the micro-environment of hospitality sector enterprises and their use for the formation of a regional strategy for tourism development and hotel-restaurant business in the region.

Keywords: micro-environment, region, microeconomic factors, hospitality sector, competition, competitive advantages, microeconomic indicators, tourist flows.

Fig.: 1. Tabl.: 1. Bibl.: 8.

Stehnei Marianna I. – Doctor of Sciences (Economics), Professor, Professor, Department of Economics and Finance, Mukachevo State Unіversity (26 Uzhhorodska Str., Mukachevo, 89600, Ukraine)
Email: [email protected]
Khaustova Kseniia M. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management and Economic Management, Mukachevo State Unіversity (26 Uzhhorodska Str., Mukachevo, 89600, Ukraine)
Email: [email protected]

List of references in article

Khaustova, K. M., Hoblyk, V. V., and Chernychko, T. V. “Otsinka ekonomichnoi stabilnosti rozvytku pidpryiemstv sfery hostynnosti u rehioni“ [Valuation of Economic Stable Development of Hospitality Enterprises in the Region]. Naukovyi visnyk Mukachivskoho derzhavnoho universytetu. Seriia «Ekonomika», no. 1 (2020): 169-174. DOI:10.31339/2313-8114-2020-1(13)-168-174
Holovne upravlinnia statystyky v Zakarpatskii oblasti. http://www.uz.ukrstat.gov.ua
“Zakarpatska oblast“ [Transcarpathian Region]. Derzhavna podatkova sluzhba Ukrainy. https://tax.gov.ua/podatki-ta-zbori/stavki-mistsevih-podatkiv-ta-zboriv/zakarpatska-oblast
Zavidna, L. D. Hotelnyi biznes: stratehii rozvytku [Hotel Business: Development Strategies]. Kyiv: KNTEU, 2017.
Kovalchuk, T. H. “Perspektyvy rozvytku hotelno-restorannoho biznesu v Ukraini v umovakh hlobalizatsii svitovoho hospodarstva“ [Perspectives for the Development of Hotel and Restaurant Business in Ukraine under Conditions Globalization of the World Agriculture]. Naukovyi visnyk Uzhhorodskoho natsionalnoho universytetu. Seriia «Mizhnarodni ekonomichni vidnosyny ta svitove hospodarstvo». 2019. http://www.visnyk-econom.uzhnu.uz.ua/archive/23_1_2019ua/28.pdf
Lendiel, M. A., and Morokhovych, V. S. “Suchasnyi stan hotelnoho hospodarstva v Zakarpatskii oblasti ta prohnozuvannia yoho rozvytku“ [The Current State of the Hotel Industry in the Transcarpathian Region and Forecasting Its Development]. Naukovyi visnyk Uzhhorodskoho Universytetu. Seriia «Ekonomika», no. 1 (2019): 65-70. DOI: https://doi.org/10.24144/2409-6857.2019.1(53).65-70
Sidyna, L. P. “Perspektyvy rozvytku hotelno-restorannoi industrii Ukrainy: teoriia, praktyka, innovatsii rozvytku“ [Prospects for Development of Hotel-Restaurant Industrial Ukraine: The Theory, Practice, Innovation of Development]. Investytsii: praktyka ta dosvid, no. 5 (2019): 58-62. DOI: 10.32702/2306-6814.2019.5.58
Titomyr, L. A., and Danylova, O. I. “Kontseptualni stratehii rozvytku hotelno-restorannykh pidpryiemstv na pivdni Ukrainy“ [Сonceptual Basis of the Development Strategy of Hotel and Restaurant Enterprises in the South of Ukraine]. Naukovyi visnyk Khersonskoho derzhavnoho universytetu, no. 33 (2019): 138-142. DOI: https://doi.org/10.32999/ksu2307-8030/2019-33-27

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