BUSINESS INFORM JOURNAL.

УКР

ENG

Search:

REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

SITE SECTIONS

Features of the Formation of an Enterprise’s Economic Potential from the Perspective of its Image in the Conditions of Adjusting to Changes
Safonik N. Р., Kovalchuk A. M., Karpenko I. O.

Safonik, Nataliіa Р., Kovalchuk, Alona M., and Karpenko, Ivan O. (2021) “Features of the Formation of an Enterprise’s Economic Potential from the Perspective of its Image in the Conditions of Adjusting to Changes.” Business Inform 11:287–293.
https://doi.org/10.32983/2222-4459-2021-11-287-293

Section: Economics of Enterprise

Article is written in Ukrainian
Downloads/views: 6

Download article (pdf) -

UDC 338:658

Abstract:
The article is aimed at studying the peculiarities of the formation of the economic potential of enterprise from the perspective of its image in the conditions of adjusting to changes. The article defines that the economic potential of enterprise serves as a basis for making strategic managerial decisions and determines the level of its economic capabilities. Among the structural components of the economic potential of enterprises are highlighted the following: financial, personnel, productive, innovative, investment, informational, managerial, marketing, and infrastructure. It is substantiated that an important role in the process of forming economic potential is played by the image of enterprise, which can be defined as a positive appearance, presenting its competitive advantage and based on the peculiarities of the enterprise’s activities, positive qualities and patterns, formed on the basis of a combination of internal labor relations and the reputation among consumers and partners. The factors of influence on the image components of the enterprise’s potential from the point of view of the main subjects are analyzed. Methodical approaches to quantitative assessment of the enterprise’s image are defined. An indirect assessment of the image of PJSC «UkrNDIAT» is carried out. It is determined that strategic management of the economic potential of development of entrepreneurial entities and the formation of a positive image are important components in achieving an entrepreneurial success. On the basis of the conducted research, ways to improve the level of image of enterprises are outlined, including the following: continuous improvement of the level of competence of employees; application of the best achievements of scientific and technological progress; development of marketing projects taking into account contemporary socio-political realities (environmental, social orientation, charity, etc.). Prospect for further research in this direction is assessment of the investment and innovation potential as one of the structural components of the economic potential of enterprise in the context of modern digitalization tendencies of development.

Keywords: potential, adaptation, economic potential, enterprise image, competitiveness, enterprise, innovation potential, strategic management.

Fig.: 3. Tabl.: 2. Bibl.: 14.

Safonik Nataliіa Р. – Candidate of Sciences (Economics), Senior Lecturer, Department of Air Transport Economics, National Aviation University (1 Lubomyra Husara Ave., Kyiv, 03680, Ukraine)
Email: [email protected]
Kovalchuk Alona M. – Candidate of Sciences (Economics), Associate Professor, Department of Air Transport Economics, National Aviation University (1 Lubomyra Husara Ave., Kyiv, 03680, Ukraine)
Email: [email protected]
Karpenko Ivan O. – Masters Student, National Aviation University (1 Lubomyra Husara Ave., Kyiv, 03680, Ukraine)
Email: [email protected]

List of references in article

Azhaman, I. A., and Zhydkov, O. I. “Sutnist ta struktura ekonomichnoho potentsialu pidpryiemstva“ [The Nature and Structure of the Economic Potential of the Enterprise]. Ekonomika ta derzhava. 2018. http://www.economy.in.ua/pdf/4_2018/7.pdf
Arefieva, O. V., Miziuk, S. H., and Rashchepkin, M. D. “Osoblyvosti formuvannia ekonomichnoho potentsialu pidpryiemstv iz pozytsii ekonomichnoi bezpeky“ [Specifics of Enterprise Capability Development Based on Economic Security]. Naukovyi visnyk Uzhhorodskoho natsionalnoho universytetu. Seriia «Mizhnarodni ekonomichni vidnosyny ta svitove hospodarstvo». 2018. http://www.visnyk-econom.uzhnu.uz.ua/archive/22_1_2018ua/3.pdf
Vaskivska, K. V., Lozinska, L. D., and Halimuk, Yu. O. “Ekonomichnyi potentsial pidpryiemstva v umovakh zmin: sut ta kharakterni osoblyvosti“ [The Enterprise Economic Potential in the Face of Change: the Essence and Characteristics]. Efektyvna ekonomika, no. 5 (2020). DOI: 10.32702/2307-2105-2020.5.7
Arefieva, O. V., Vovk, O. M., and Ocheretiana, S. O. “Metodychni zasady diahnostuvannia rezultatyvnosti modernizatsii pidpryiemstv v konteksti realizatsii innovatsiinoho potentsialu“ [Methodological Framework for Assessing the Enterprise Modernization Performance in the Context of Realizing its Innovative Potential]. Visnyk Kyivskoho natsionalnoho universytetu tekhnolohii ta dyzainu. Seriia «Ekonomichni nauky», no. 4 (2020): 8-16. DOI: 10.30857/2413-0117.2020.4.1
Vovk, O. M., and Dudik, A. O. “Upravlinnia potentsialom rozvytku pidpryiemstva: stratehichnyi pidkhid“ [Enterprise Development Potential Management: A Strategic Approach]. Ekonomichnyi prostir, no. 162 (2020): 53-56. DOI: https://doi.org/10.32782/2224-6282/162-9
Hovorun, I. V., and Makarova, V. V. “Napriamy formuvannia pozytyvnoho imidzhu pidpryiemstva“ [Directions for Formation of a Positive Image of Enterprise]. Infrastruktura rynku, no. 37 (2019): 204-209. DOI: https://doi.org/10.32843/infrastruct37-29
Hudz, Yu. F. “Naukovo-metodolohichni pidkhody do formuvannia struktury ekonomichnoho potentsialu pidpryiemstv“ [Positioning Scientific and Methodological Approaches to the Formation of the Economic Potential of Enterprises]. Naukovyi visnyk Khersonskoho derzhavnoho universytetu. Seriia «Ekonomichni nauky». 2016. http://www.ej.kherson.ua/journal/economic_19/1/18.pdf
Zhytar, M. O., and Yarova, L. S. “Elementy mekhanizmu pidvyshchennia efektyvnosti finansovoho potentsialu pidpryiemstva“ [The Elements of the Mechanism of Improving the Efficiency of the Enterprise's Financial Potential]. Biznes Inform, no. 11 (2020): 347-355. DOI: https://doi.org/10.32983/2222-4459-2020-11-347-355
Kovalchuk, A. M. “Ekonomichna diahnostyka innovatsiinoho rozvytku aviapidpryiemstv“ [Economic Diagnostics of Innovative Development of Airlines]. In Adaptyvne upravlinnia pidpryiemstvamy v umovakh neotekhnolohichnoho vidtvorennia, 218-227. Kyiv: NAU, 2020.
Ofitsiinyi sait PAT UkrNDIAT. https://ukrniat.com/o-nas/ystoryia/
[Legal Act of Ukraine] (2021). https://zakon.rada.gov.ua/laws/show/951-2021-%D0%BF#Text
[Legal Act of Ukraine] (2018). https://zakon.rada.gov.ua/laws/show/429-2018-р#Text
Tovmasian, V. R. “Perspektyvni napriamy rozvytku aviatsiinoho pidpryiemstva v suchasnykh umovakh funktsionuvannia aviatsiinoi haluzi“ [Perspective Directions of Development of the Aviation Enterprise in Modern Conditions of Operation of the Aviation Industry]. Ekonomika ta derzhava, no. 12 (2020): 40-44. DOI: 10.32702/2306-6806.2020.12.40
Chevhanova, V. Ya., and Perevertailo, T. S. “Otsinka imidzhu pidpryiemstva“ [Evaluation of the Image of the Company]. Hlobalni ta natsionalni problemy ekonomiky. 2018. http://global-national.in.ua/archive/23-2018/66.pdf

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster