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RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

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Glamping as a Promising Type of Tourism and Hotel Business
Pokolodna M. M., Polchaninova I. L., Ryabev A. A.

Pokolodna, Mariia M., Polchaninova, Iryna L., and Ryabev, Anton A. (2021) “Glamping as a Promising Type of Tourism and Hotel Business.” Business Inform 6:157–169.
https://doi.org/10.32983/2222-4459-2021-6-157-169

Section: Economics of Trade and Services

Article is written in Ukrainian
Downloads/views: 1

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UDC 338.48

Abstract:
The relevance of searching for new varieties of tourist offers is due to a number of reasons. First, high competition in the market, which encourages entrepreneurs to invent new forms of ensuring the need for rest for their customers; secondly, the growth of consumer whimsy towards the orientation, content and variants of activities that are available during the rest. Both of these reasons, against the background of the growing ecological thinking in society, caused the emergence and rapid development of glamping. The article is aimed at researching the glamping as a new concept of tourist travel and hotel business, analyzing its development in the world and in Ukraine. As a result of the analysis, the article formulated a triune structure of the glamping recreation conception, which consists of the following elements: maximum comfort, natural surroundings (placement of glamps), and minimal impact on the natural environment. Thanks to this, it is possible to classify glamping as one of the varieties of ecological tourism. The main variants of glam designs are provided, in particular: safari tent, tipi, yurt, pop-tent/sphere/capsule/bubble, caravan, houses on wheels, house on a rock. Four categories of consumers of glamping products are also distinguished; the dependence between the target audience, the location of glamping and the formation of its specialization is specified. A brief analysis of the world experience in glamping tourism development and experience along with the geography of glamping in Ukraine are presented. As a result, the following conclusions have been drawn: active glamping exists in different landscape zones of the country; for the most part, glamps have a high level of comfort (they provide all the amenities); the cost of accommodation per night starts from 2500 UAH for double occupancy and reaches 4500 UAH; there are three companies – glamps producers in our country. The article also presents an economic substantiation and a generalization of advantages of glamping as a hotel business, which definitely testify to perspectivity of its development and further possibilities for scientific research.

Keywords: glamp, glamping, hotel business, ecological tourism.

Fig.: 4. Tabl.: 1. Bibl.: 31.

Pokolodna Mariia M. – Candidate of Sciences (Geography), Associate Professor, Associate Professor, Department of Tourism and Hospitality, O. M. Beketov National University of Urban Economy in Kharkiv (17 Marshala Bazhanova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]
Polchaninova Iryna L. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Tourism and Hospitality, O. M. Beketov National University of Urban Economy in Kharkiv (17 Marshala Bazhanova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]
Ryabev Anton A. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Tourism and Hospitality, O. M. Beketov National University of Urban Economy in Kharkiv (17 Marshala Bazhanova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]

List of references in article

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Glamping.com - a discerning guide to experiential travel. glamping.com
“Hlempinh - Hotovyi proekt hotelnoho biznesu dlia zbilshennia nomernoho fondu“ [Glemping - Ready Hotel Business Project to Increase the Number of Rooms]. https://ribashotelsgroup.ua/uk_projects/glamping
Savina, I. “Glemping v Ukraine - stilnyy i komfortnyy otdykh na prirode“ [Glamping in Ukraine Is a Stylish and Comfortable Outdoor Recreation]. https://www.journeys6senses.com/glamping-v-ukraine/
“Glemping - otdykh na prirode s komfortom“ [Glamping - Outdoor Recreation with Comfort]. https://www.russiadiscovery.ru/news/glamping/
“Hlempinh - premium vidpochynok na pryrodi z usima zruchnostiamy“ [Glemping - a Premium Outdoor Holiday with all Amenities]. http://www.dykyidim.com/glamping/
“Na prirodu s komfortom: chto takoye glemping i pochemu eto idealnyy vid otdykha v 2020 godu“ [Back to Nature in Comfort: What Glamping Is and why It Is the Ideal Holiday Destination in 2020]. https://esquire.ru/style-and-grooming/196213-na-prirodu-s-komfortom-chto-takoe-glemping-i-pochemu-eto-idealnyy-vid-otdyha-v-2020-godu/#part0
Vlasova, Yu. “Palatka s rozetkoy za 10 tys. dollarov v sutki, ili Chto takoye glemping?“ [A Tent with a Plug for $ 10 Thousand a Day, or What Is glamping?]. https://biletix.ru/blog/posts/glamping-in-russia/
“Ray v shalashe: chto takoye glemping i kak na nem zarabotat v Ukraine“ [Paradise in a Hut: What Is Glamping and How to Make Money on It in Ukraine]. https://delo.ua/special/raj-v-shalashe-chto-takoe-glemping-i-kak-na-nem-347323/
“Chto takoye glemping?“ [What Is Glamping?]. https://34travel.me/post/glamping
“Shcho take hlempinh ta de yoho shukaty v Ukraini“ [What Is Glamping and Where to Look for It in Ukraine]. https://veterdoit.com/shcho-take-hlempinh-ta-de-yoho-shukaty-v-ukraini/
Davydenko, I. V. “Hlempinh yak perspektyvna forma rozvytku ekoturyzmu“ [Glamping as a Promising Form of Ecotourism Development]. Naukovyi visnyk Mizhnarodnoho humanitarnoho universytetu. Seriia: «Ekonomika i menedzhment». 2017. http://www.vestnik-econom.mgu.od.ua/journal/2017/26-1-2017/4.pdf
Oliinyk, O. V. et al. “Perspektyvy rozvytku hoteliv u styli hlempinh v Ukraini“ [Prospects for the Development of Hotels in the Style of Glamping in Ukraine]. Ekonomika, upravlinnia ta administruvannia, no. 4 (2019): 38-46. DOI: https://doi.org/10.26642/jen-2019-4(90)-38-46
Hubska, S. V. “Hlempinh v Ukraini: mozhlyvosti dlia startup“ [Glemping in Ukraine: Opportunities for startup]. Molodizhnyi ekonomichnyi visnyk KhNEU im. S. Kuznetsia. 2019. https://www.hneu.edu.ua/wp-content/uploads/2020/05/MV-10-2019.pdf
“Tipy glempingov“ [Types of Glamping]. https://xn--c1aaolfhm4i.xn--p1ai/type/
“Yaki buvaiut vydy hlempinhu?“ [What are the Types of Glamping?]. https://glamping.com.ua/2018/12/07
“Biznes-trend: retrit“ [Business Trend: Retreat]. https://www.1000ideas.ru/article/trendy/trend-retrit/
Konnova, Ye. “Palatki s gostinichnym servisom: kak razvivayetsya glemping v Rossii“ [Tents with Hotel Service: How Glamping Is Developing in Russia]. https://realty.rbc.ru/news/5de8992e9a7947dab28c45c1
Ofitsiinyi sait kompanii Ekopod. https://www.ecopod.company/
Shabas, A. “Svoy biznes: kak otkryt glemping“ [Your Own Business: How to Start a Glamping]. https://www.openbusiness.ru/biz/business/glamping/
Glamping.ua - ofitsiinyi sait vyrobnyka hlempiv v Ukraini. https://glamping.com.ua
“Hlempinh yak biznes-ideia v Ukraini: osnovni perevahy“ [Glemping as a Business Idea in Ukraine: Main Advantages]. https://glamping.com.ua/2018/12/21/глемпінг-успішний-бізнес-в-Україні/
Pelts, I. “Hlamurnyi kempinh na Odeshchyni: yak stvoryty netypove mistse dlia vidpochynku bilia vody“ [Glamorous Camping in the Odessa Region: How to Create an Unusual Place to Relax by the Water]. https://omore.city/articles/105701/glamurnij-kemping-mandra-v-zatoci
“Hlempinh-turyzm rozvyvatymut u 5 pryrodno-zapovidnykh obiektakh“ [Glemping Tourism Will Be Developed in 5 Nature Reserves]. Ukrinform. January 06, 2021. https://www.ukrinform.ua/rubric-tourism/3167114-glempingturizm-rozvivatimut-u-5-prirodnozapovidnih-obektah.html
Hlempinh «Shatro». https://bitly.su/tg2N23oK
Hlempinh «Mandra». https://www.instagram.com/glamping_mandra/?igshid=w42nqip2u1vq
Hlempinh ShishkiNN. https://www.shishkinn.com/ua/otel/prozhivanie/
Hlempinh «Edelveis». https://edik-camp.com/ru/programi/glamping/glemping-dlya-doroslih/
Hlempinh Gm Eco Bubble. https://www.instagram.com/gm_eco_bubble/
Hlempinh Serfclub & Bechotel. https://serfclub-bechotel-berdyansk.hotelmix.com.ua/
Hlempinh Eco glamping - Carpathians. Retreat hub Dzin Space, Verkhovyna. https://bitly.su/vWVid

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