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Planning of Foreign Economic Activity as a Factor in Increasing the Competitiveness of Enterprises in the World Market
Yevtushenko V. A., Liashevska V. I., Kopyttsova O. S.

Yevtushenko, Viktoriia A., Liashevska, Viktoriia I., and Kopyttsova, Olena S. (2021) “Planning of Foreign Economic Activity as a Factor in Increasing the Competitiveness of Enterprises in the World Market.” Business Inform 6:38–43.
https://doi.org/10.32983/2222-4459-2021-6-38-43

Section: International Economic Relations

UDC 339.137

Abstract:
In the process of globalization and international integration, the formation of a rational sequence of sales planning is becoming increasingly important for companies engaged in foreign economic activity. This type of management activity contributes to obtaining additional profits through the full use of the advantages of international labor and international integration, as well as by identifying opportunities for the development of foreign economic activity of organizations. The relevance of the chosen topic lies in the need for companies to always develop and improve sales activities through increased competition and the rapid development of foreign economic relations. Because the key to the «survival» of enterprises in today’s market economy is a well-established effective sales policy and its purposeful development. The article defines the structure and components of sales activities. Also, an important role and priority of effective management of the sales system in increasing the competitiveness of enterprises in world markets is specified. The peculiarities of understanding the term of «sales» in both the narrow and the broad sense are analyzed. Different approaches to determining the basic concepts of sales activity are systematized. The place of sales in the enterprise management system is considered. The main characteristics of strategic and tactical management of sales system are analyzed. The peculiarities of sales management at enterprises are distinguished. The strategic and operational solutions in the creation of sales system are examined. The current state of foreign economic and sales activity of the service company «Master Service» LLC is considered and ways to improve its foreign economic activity are proposed.

Keywords: sales activity, foreign economic activity, competitiveness, sales potential, world market.

Fig.: 5. Bibl.: 12.

Yevtushenko Viktoriia A. – Candidate of Sciences (Economics), Associate Professor, Head of the Department, Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Liashevska Viktoriia I. – Candidate of Sciences (Economics), Associate Professor, Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Kopyttsova Olena S. – Student, Faculty of Economics, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

List of references in article

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Hnylianska, L. I., and Toporovskyi, V. Ya. “Orhanizatsiia zbutovoi diialnosti pidpryiemstva“ [Organization of Sales Activities of the Enterprise]. Problemy upravlinnia eksportno-importnoiu diialnistiu. 2014. http://ena.lp.edu.ua:8080/bitstream/ntb/27455/1/009-016-017.pdf
Dubivka, D. V. “Poniattia «zbut» v systemi upravlinnia pidpryiemstvom“ [Distribution in the System of Enterprise Management]. Ekonomika ta derzhava. 2013. http://www.economy.in.ua/pdf/2_2013/26.pdf
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Khalina, V. Yu., and Korsunskyi, H. Yu. “Mistse systemy zbutu u marketynhovii diialnosti pidpryiemstva“ [Distribution System's Place in Marketing Activity of the Enterprise]. Molodyi vchenyi. 2017. http://molodyvcheny.in.ua/files/journal/2017/4.4/27.pdf
Shpylyk, S. “Upravlinnia zbutovoiu diialnistiu pidpryiemstva“ [Management of Sales Activities of Enterprise]. Halytskyi ekonomichnyi visnyk. 2012. http://elartu.tntu.edu.ua/bitstream/123456789/2201/1/GEB_2012_v37_No4-S_Shpylyk-Management_sales_management_companies__88.pdf
Yurchyshena, L. V., and Volynets, S. M. “Analiz efektyvnosti vykorystannia osnovnykh zasobiv na pidpryiemstvi“ [An Analysis of Efficiency of the Use of the Fixed Assets is on Enterprise]. Efektyvna ekonomika. 2011. http://www.economy.nayka.com.ua/?op=1&z=668
Yamkova, O. M. “Zmist formuvannia zbutovoi polityky vyrobnychykh pidpryiemstv“ [The Content of the Formation of Sales Policy of Industrial Enterprises]. Ekonomika i upravlinnia, no. 2 (2012): 52-59.

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