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KV #19905-9705 PR dated 02.04.2013.

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RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS of Ukraine (KHARKIV, UKRAINE)

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ID R30-03156

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Liburkina L. M.

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BUSINESS INFORM №1-2015

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24

Section: Economic and Mathematical Modeling
UDC 658.8:303.725
Sagaidak M. P.
Economic-Mathematical Model for Managing the Subsystem «Staff» in the System of Internal Marketing of Enterprise (p. 154 - 159)
Author of the article makes a hypothesis, that the system of internal marketing of enterprise, which is formed in plane of interconnection and building mutually beneficial relations in the chain of «shareholder – top-manager – staff – consumer», can be ranged in a class cybernetic, i.e. managed systems. On this basis, aiming to solving practical tasks of internal marketing of enterprise as a managed system, the key factors that cause the most significant influence on formation of the system and contain both quantitative and qualitative components have been identified. Out of the general spectrum of formation factors, in order to build a multi-factor regression model, the most prioritized factors have been allocated, which include the following: prestige of employer enterprise; chance of career development for employee; level of partnership of company's management with the staff; material and social stimuli for high performance work; information architecture of enterprise; overall rating of the internal image of enterprise. With aim to estimate the actual level of integration of certain factors, on the basis of expert assessments, a multi-factor regression model is built and interpretation of the results of analysis has been carried out. The obtained results suggest that for almost all model parameters the standardized coefficient ? differ very little, thus pointing on uniformity of the impact of selected factors on the process of managing the system of internal marketing of enterprise.
Keywords: internal marketing, staff, multi-factor regression model, economic-mathematical modeling
Tabl.: 3. Formulae: 10. Bibl.: 18.

Sagaidak Mykhailo P. – Candidate of Sciences (Economics), Associate Professor, Head of the Department, Department of Marketing, Kryvyi Rih Economic Institute of the Kryvyi Rig National University (64 Poshtovyi Ave., Kryvyi Rih, Dnіpropetrovsk region, 50000, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Sagaidak, Mykhailo P. (2015) “Economic-Mathematical Model for Managing the Subsystem «Staff» in the System of Internal Marketing of Enterprise.” Business Inform 1:154–159.

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