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BUSINESS INFORM №4-2012

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16

Section: Economic and Mathematical Modeling
Litvinova V. O.
Graphic Methods of Research in the Analysis of Level of Competitiveness of Products (p. 53 - 56)

In article the analysis of existing graphic methods of an estimation of competitiveness of production which are actively used at definition of level of competitiveness is carried out. To these methods carry model of consumer satisfaction of Kano, a competitiveness polygon, a method of «radar» and a method of «profiles». On each method their certain weak and strengths also are given conclusions concerning expediency of their use at definition of level of competitiveness of production.
Keywords: competitiveness, method, attributes, products
Bibl.: 8.

Litvinova Viktoriіa O. – Candidate of Sciences (Economics), Associate Professor, Department of Enterprise Economics and Entrepreneurship Organization, Odesa National Economic University (8 Preobrazhenska Str., Odesa, 65082, Ukraine)
Email: [email protected]

Article is written in Ukrainian
Downloads/views: 1214

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Reference to this article:
Litvinova, Viktoriіa O. (2012) “Graphic Methods of Research in the Analysis of Level of Competitiveness of Products.” Business Inform 4:53–56.


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