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BUSINESS INFORM №5-2012

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67

Section: Management and Marketing
UDC 658.7(043)
Goncharenko N. G., Naumenko M. O.
Organization of Marketing Management of Integrated Corporate Structures Activity (p. 237 - 240)

The article defines the main directions of transformation of the system of integrated corporate structures activities on the basis of marketing. It defines the specific principles of marketing management organization and gives the components of the corresponding to them transformation of paradigm section of marketing management. The peculiarity of the propositions is the orientation of the management process and contours of feedbacks at proactive creation of consumer values which in its turn is viewed as the main backbone factor for emergence and adjustment of vital activity parameters of the integrated formation.
Keywords: integrated corporate structure, marketing, customer value
Tabl.: 2. Bibl.: 9.

Goncharenko Natalia Grigorievna – Candidate of Science (Economics), associate professor, Head of the Department of Economic Disciplines of Academy of Interior Troops of Ministry of Internal Affairs (Kharkov)
Naumenko Mariia O. – Candidate of Sciences (Economics), Associate Professor, Professor, Department of Management and the War Economy, The National Academy of the National Guard of Ukraine (3 Zakhysnykiv Ukrainy Square, Kharkiv, 61001, Ukraine)
Email: [email protected]

Article is written in Ukrainian
Downloads/views: 485

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Reference to this article:
Goncharenko, Natalia Grigorievna., and Naumenko, Mariia O. (2012) “Organization of Marketing Management of Integrated Corporate Structures Activity.” Business Inform 5:237–240.


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