BUSINESS INFORM №6-2013

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Section: Economic and Mathematical Modeling
UDC 338.27
Andreishyna N. В.
Conceptual Approach to Forecasting Demand (p. 120 - 124)
The article considers a conceptual approach to forecasting demand on products of a production or trading company using economic and mathematical methods. It justifies importance of modelling and forecasting consumer demand on goods. It provides a classification of methods of forecasting demand in two dimensions: from subjective to objective ones and from na?ve to cause-effect ones. It systemises groups of factors that influence demand and analyses character of their influence. It develops a concept of forecasting demand on products of a company using economic and mathematical methods, which consists of four stages: identification of factors that influence demand, selection of mathematical dependence, check of adequacy and accuracy of the model and forecast of demand. It builds forecast demand models for a specific trading company: Brown’s adaptive polynomial model of the first order; and two-factor model, demand in which depends on the price of a good and its changes. It checks adequacy of each model and performs forecast of demand on products of a company.
Keywords: demand, forecasting, demand function, income, price, modelling
Fig.: 2. Tabl.: 1. Bibl.: 9.

Andreishyna Nataliia В. – Candidate of Sciences (Economics), Associate Professor, Head of the Department, Department of Computer and Information Technology and Economics Simulation, Institute of Business (38 Haharіna Str., Zhovti Vody, Dnipropetrovska obl., 52201, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Andreishyna, Nataliia В. (2013) “Conceptual Approach to Forecasting Demand.” Business Inform 6:120–124.

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