BUSINESS INFORM №6-2013

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Section: Labour economics and social policy
UDC 331.5:658.8
Sagaidak M. P., Matseyeva N. V.
Study of the Factors of Labour Market Formation for Provision of Internal Marketing of Companies under Conditions of Uncertainty of Determinants of Demand and State of Competitive Situation (p. 242 - 248)
The article identifies specific features and analyses existing approaches to the study of the labour market of marketologists that are capable of satisfying requirements of the employer-company in contact personnel under conditions of uncertainty of determinants of demand and state of competitive situation. The article reveals that the labour market of marketing specialists is formed with consideration of behaviour of competitors, consumers, prices and development potential. The objects of the study are processes and dynamics of market development, which include analysis of changes of economic, scientific and technical, demographic, social, ecological, legislative and other factors. Such studies have major importance in building a career and effective management of the system of internal marketing of a company.
Keywords: labour market, career, marketing research, information, competences, internal marketing, competitiveness of a marketologist
Fig.: 3. Bibl.: 11.

Sagaidak Mykhailo P. – Candidate of Sciences (Economics), Associate Professor, Head of the Department, Department of Marketing, Kryvyi Rih Economic Institute of the Kryvyi Rig National University (64 Poshtovyi Ave., Kryvyi Rih, Dnіpropetrovsk region, 50000, Ukraine)
Email: [email protected]
Matseyeva Natalia V. – Candidate of Sciences (Economics), Associate Professor, Department of Marketing, Kryvyi Rih Economic Institute of the Kryvyi Rig National University (64 Poshtovyi Ave., Kryvyi Rih, Dnіpropetrovsk region, 50000, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Sagaidak, Mykhailo P., and Matseyeva, Natalia V. (2013) “Study of the Factors of Labour Market Formation for Provision of Internal Marketing of Companies under Conditions of Uncertainty of Determinants of Demand and State of Competitive Situation.” Business Inform 6:242–248.

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