BUSINESS INFORM №10-2013

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31

Section: Regional Economy
UDC 332.14
Yachmenova V. M., Volobuyev I. V.
Analysis of Approaches to Formation of the Image Policy of a Region (p. 167 - 172)
The article is devoted to analysis of modern approaches to the process of formation of image policy. It specifies main advantages and shortcomings of developments on formation of the image policy. The specified advantages would become a basis for formation and realisation of the image policy of a region. The article considers the existing regulatory acts, which regulate formation and realisation of the image policy in a certain region. It formulates main requirements to the process of formation of the image policy of a region. It shows specific features of formation of the image policy of a region. It identifies that formation of the concept of the image policy should be accompanied with the following conditions: image of a region should correspond with the strategy of development of a region in general; the image should be interconnected and exist at three levels: international (external image policy), state (institutional) and regional (for the population of a region).
Keywords: image strategy, image tactics, efficiency, concept, positioning
Bibl.: 10.

Yachmenova Valentyna M. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Management, The National Academy of Environmental Protection and Resort Development (181 Kyivska Str., Sіmferopol, 95493, Ukraine)
Email: [email protected]
Volobuyev Ihor V. – Applicant, Department of Management, The National Academy of Environmental Protection and Resort Development (181 Kyivska Str., Sіmferopol, 95493, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Yachmenova, Valentyna M., and Volobuyev, Ihor V. (2013) “Analysis of Approaches to Formation of the Image Policy of a Region.” Business Inform 10:167–172.

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