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RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

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BUSINESS INFORM №10-2013

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65

Section: Management and Marketing
UDC 004:658.8
Dubovyk T. V.
QR-technologies in Marketing Communication Activity of Trading Companies (p. 363 - 366)

The article offers creative solutions on integrated application of QR-codes with common technologies and with the help of Internet technologies in marketing communication activity of trading companies, which would allow increase the brand value of a trading company and its goods under own trade mark. It recommends to use QR-codes or bar-codes in retail trade on packing with transition to a mobile version of the Internet shop page. It characterises the process of use of QR-codes by users and gives proposals on application of QR-technologies in retail trade – provision of information through QR-codes to users, interaction with buyers with the help of QR-technologies through a software application created by a company and application in warehouse accounting by trading companies.
Keywords: QR-technology, QR-code, trading company, Internet, marketing communication activity
Tabl.: 1. Bibl.: 8.

Dubovyk Tetiana V. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Journalism and Advertising, State University of Trade and Economics / Kyiv National University of Trade and Economics (19 Kіoto Str., Kyiv, 02156, Ukraine)
Email: [email protected]

Article is written in Ukrainian
Downloads/views: 341

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Reference to this article:
Dubovyk, Tetiana V. (2013) “QR-technologies in Marketing Communication Activity of Trading Companies.” Business Inform 10:363–366.


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