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BUSINESS INFORM №7-2014

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64

Section: Management and Marketing
UDC 331.1
Zbarzhevetska L. D.
Modeling Motivational Behavior of the Regulated and Creative Work Subjects (p. 369 - 373)

The aim of the article is to study the possibility of introducing incentives to innovative activity of the employees with the regimented and creative components of work. The regularities of the formation of a specific motivational behavior of workers, taking into account the regulated and creative components of work were defined. The attention is focused on the specific activation of creative work, because this kind of work cannot be equally inherent in all people, however, leads to the appearance of innovation activity. It was noted that it is necessary not only to attract skilled workers with creative abilities, intellectual potential, but constantly take care of investing in the development of their human capital, skills, update knowledge and the search for acceptable methods of material and moral support of creativity. As a result of a simulation performed to determine the relative benefits of creative labor regulated, peculiarities that must be taken into account by the regulation system of innovation activity of enterprises employees were found.
Keywords: regulated work, creative work, work, motivation, innovation
Fig.: 7. Bibl.: 10.

Zbarzhevetska Lyudmila D. – Candidate of Sciences (Economics), Associate Professor, Department of Business Administration, Kirovograd National Technical University (8 Unіversytetskyi Ave., Kropyvnytskyi, 25006, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Zbarzhevetska, Lyudmila D. (2014) “Modeling Motivational Behavior of the Regulated and Creative Work Subjects.” Business Inform 7:369–373.


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