BUSINESS INFORM №7-2014

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68

Section: Management and Marketing
UDC 331.58:331.445:331.108.2
Mokina S. M.
Model of the Formation of Employer Brand (p. 389 - 398)
The purpose of the article is to study the existing approaches to modeling the formation of employer brand. The model for the formation of employer brand by different foreign scientists was analyzed and generalized. Analysis allows us to form a clear view on the construction of the process in the presence of different initial objectives and available resources. The question of an employer brand model is new to the national scientific thought, so the analysis proposed in this paper is relevant and useful. In general, the article studied nine models of employer brand, as a result it was revealed that they differ in terms of components, but one element is found in all approaches – the employee value proposition (or the value of employer branding). Each of the models has a right to exist; none is sufficiently complete and perfect. In accordance with the further development of the topic it was proposed to move towards the development of an integrated model of employer brand.
Keywords: employer brand, model employer brand, the formation of employer brand
Fig.: 9. Tabl.: 2. Bibl.: 12.

Mokina Sofiia M. – Postgraduate Student, Department of Management, National University of Food Technologies (68 Volodymyrska Str., Kyiv, 01033, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Mokina, Sofiia M. (2014) “Model of the Formation of Employer Brand.” Business Inform 7:389–398.

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