REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

 FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

 PUBLISHER

Liburkina L. M.

 SITE SECTIONS

Main page

Editorial staff

Editorial policy

Annotated catalogue (2011)

Annotated catalogue (2012)

Annotated catalogue (2013)

Annotated catalogue (2014)

Annotated catalogue (2015)

Annotated catalogue (2016)

Annotated catalogue (2017)

Annotated catalogue (2018)

Annotated catalogue (2019)

Annotated catalogue (2020)

Annotated catalogue (2021)

Annotated catalogue (2022)

Annotated catalogue (2023)

Annotated catalogue (2024)

Thematic sections of the journal

Proceedings of scientific conferences

BUSINESS INFORM №10-2014

The title and content

ABSTRACTS AND INFORMATION ABOUT AUTHORS

64

Section: Management and Marketing
UDC 65.012.4
Ozarko K. S., Chelombytko V. V., Vydra N. I.
Marketing Provision of Foreign Economic Activity of Telecommunication Enterprises (p. 386 - 394)
The purpose of this paper is the formulation of the possible optimal directions of marketing component of a telecommunication enterprise activity as a subject of foreign economic activity. The analysis of contemporary trends was conducted. They are taking place in the markets of goods and services as a result of the deepening of globalization processes in the world economy and reflect the latest achievements of theorists and practitioners of marketing. It was shown that the inclusion of industrial, financial, intellectual, social and human potential of the enterprise, in order to clearly define its place in the international division of labor, may provide a high level of competitiveness and economic and financial stability, and the priority in this area of management activity is wholly owned by marketing service. An approach that highlights the company's management as two main directions of management activities was suggested that form the basis of its financial and economic stability and competitiveness – marketing management and personnel management.
Keywords: marketing management, personnel management, globalization of the world economy, the specifics of telecommunication enterprise
Bibl.: 18.

Ozarko Kateryna S. – Candidate of Sciences (Economics), Senior Lecturer, Department of Public Management and Administration, University of Intellectual Technologies and Communications (1 Kuznechna Str., Odesa, 65029, Ukraine)
Email: [email protected]
Chelombytko Volodymyr V. – Senior Lecturer, Department of Management and Marketing, Odesa National Academy of Telecommunications named after O. S. Popov (1 Kuznechna Str., Odesa, 65029, Ukraine)
Email: [email protected]
Vydra Nataliia I. – Masters Student, Department of Management and Marketing, Odesa National Academy of Telecommunications named after O. S. Popov (1 Kuznechna Str., Odesa, 65029, Ukraine)
Email: [email protected]

Reference to this article:
Ozarko, Kateryna S., Chelombytko, Volodymyr V., and Vydra, Nataliia I. (2014) “Marketing Provision of Foreign Economic Activity of Telecommunication Enterprises.” Business Inform 10:386–394.

 FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

 INFORMATION

The Plan of Scientific Conferences

 OUR PARTNERS

Journal «The Problems of Economy»