BUSINESS INFORM №11-2014

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Section: Regional Economy
UDC 359.09
Pysarevskyi I. M., Voitenko K. K.
Increase of the Tourism Potential of Cities through Formation of the Region's Tourism Cluster (on the Basis of Worldwide and National Experience) (p. 58 - 63)
In this article the efficiency of the cluster approach to increase of the tourism potential of cities through the study of national and worldwide experience, related to the tourism clusters, was proved. With this objective, examples of cluster formation and development in South Africa, Australia and the United States were considered in details; examples of clustering in other countries were explored (Italy, Scotland, Ireland, France, Indonesia, Turkey, Egypt, U.A.E., Thailand, etc.) and analysis of the most successful examples of clustering in Ukraine was carried out (green tourism cluster «Oberig»; tourism cluster «Kamianets»; cluster «ЕКОТUR»; tourism and recreational cluster «Gogolivski mistsia Poltavshchiny»; Slavutich city public organization «Tourism cluster – Slavutich», tourism cluster «Pivdenne turistichne kiltse»). On the basis of the carried out SWOT-analysis creating of a tourism cluster in Kharkov region with inclusion of small cities with their «big» history and rich cultural and historical heritage has been proposed.
Keywords: tourism cluster, national and worldwide experience, small cities
Tabl.: 2. Bibl.: 14.

Pysarevskyi Illia M. – Doctor of Sciences (Economics), Professor, Professor, Department of Tourism and Hospitality, O. M. Beketov National University of Urban Economy in Kharkiv (17 Marshala Bazhanova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]
Voitenko Krystyna K. – Postgraduate Student, O. M. Beketov National University of Urban Economy in Kharkiv (17 Marshala Bazhanova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Pysarevskyi, Illia M., and Voitenko, Krystyna K. (2014) “Increase of the Tourism Potential of Cities through Formation of the Region's Tourism Cluster (on the Basis of Worldwide and National Experience).” Business Inform 11:58–63.

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