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BUSINESS INFORM №9-2015

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32

Section: Economics of Trade and Services
UDC 339.137:658
Shymko O. V.
Organizational-Economic Mechanism for Ensuring the Competitiveness of Retail Trade Enterprise (p. 212 - 217)

The article is aimed at addressing the theoretical, methodological and practical issues on the formation of the organizational-economic mechanism for ensuring the competitiveness of trade enterprise in the consumer market in the face of increasing competition and activation of global transformational processes. Sectoral characteristics of trade enterprises' competitiveness have been disclosed on the basis of generalization of specific features of competition in trade. Possibility of improving competitiveness of trade enterprise in the context of availability of sustainable competitive advantages in formation of resource potential, quality of trade service and the effective functioning of an economic system, which is achieved on this base, were analyzed. Mutual relations of individual elements of the resource potential in the process of ensuring the competitiveness of enterprise were systematized. The basic approaches to gaining competitive advantage have been described: the consumers-oriented marketing approach and the competitors-oriented competitive approach. A matrix of strategies for competitive conduct of trading enterprise, depending on the availability of competitive advantages and competitive position in the market, has been proposed.
Keywords: competitiveness, competitive advantage, competitive status, competitive strategy
Fig.: 1. Bibl.: 12.

Shymko Olha V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management, Rivne State Humanitarian University (12 Stepana Bandery Str., Rivne, 33028, Ukraine)
Email: volodya217@ ukr.net

Article is written in Ukrainian
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Reference to this article:
Shymko, Olha V. (2015) “Organizational-Economic Mechanism for Ensuring the Competitiveness of Retail Trade Enterprise.” Business Inform 9:212–217.


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