УКР ENG

Search:


Email:  
Password:  

 REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

 FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

 PUBLISHER

Liburkina L. M.

 SITE SECTIONS

Main page

Editorial staff

Editorial policy

Annotated catalogue (2011)

Annotated catalogue (2012)

Annotated catalogue (2013)

Annotated catalogue (2014)

Annotated catalogue (2015)

Annotated catalogue (2016)

Annotated catalogue (2017)

Annotated catalogue (2018)

Annotated catalogue (2019)

Annotated catalogue (2020)

Annotated catalogue (2021)

Annotated catalogue (2022)

Annotated catalogue (2023)

Thematic sections of the journal

Proceedings of scientific conferences



BUSINESS INFORM №9-2015

The title and content

ABSTRACTS AND INFORMATION ABOUT AUTHORS

69

Section: Management and Marketing
UDC 339.138:334735(477)
Stetsenko V. V.
The Complex System for Management of Marketing Communications in Enterprises (p. 433 - 437)

The article is aimed to highlight the issue of organizational provisions for the marketing communications management process at the consumer cooperation enterprises in Ukraine. It is suggested to consider the complex system for management of marketing communications in the indicated enterprises as a set of management, information, financial, material, and other resources in the field of communications, which ensure the readiness and the ability of enterprises to interact with community, to influence the latter, to organize its appropriate actions taking into account changes in competition and the external marketing environment. It is specified that the complex system for management of marketing communications covers three blocks: information system for management of marketing communications (accumulation of information resources and management of the internal information resources), system for marketing management of communications (planning, implementation, control) and system for support of marketing communications (HR, marketing and anti-crisis support).
Keywords: marketing communications, management, information system for management of marketing communications, system for marketing management of communications, system for support of marketing communications
Fig.: 1. Bibl.: 8.

Stetsenko Volodymyr V. – Candidate of Sciences (Economics), Associate Professor, Department of Economic Theory and Applied Economics, Poltava University of Economics and Trade (3 Kovalia Str., Poltava, 36014, Ukraine)
Email: [email protected]

Article is written in English
Downloads/views: 27

Download article (pdf) -

Reference to this article:
Stetsenko, Volodymyr V. (2015) “The Complex System for Management of Marketing Communications in Enterprises.” Business Inform 9:433–437.


1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 |

 FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

 INFORMATION

The Plan of Scientific Conferences


 OUR PARTNERS


Journal «The Problems of Economy»

  © Business Inform, 1992 - 2024 The site and its metadata are licensed under CC BY-SA. Write to webmaster