BUSINESS INFORM №9-2015

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33

Section: Economics of Trade and Services
UDC 658:334
Solovianchyk A. V.
Development of Franchise Relations in the Terms of Tourism Industry (p. 217 - 223)
The article is aimed at studying the development of franchising relations in the market of tourism services. In the terms of this study, franchising is seen as an effective model for the development of small business. The main actors of these relations have been allocated and a model of cooperation between franchisor and franchisees within the market of tourism services has been built. The main features of the franchising relations in tourism industry have been considered and the franchise network as a separate entity in the market of tourism services has been allocated. This identifies the main advantages and disadvantages of franchising model as a way of doing business. The study identified the key risks and challenges faced by enterprises in the tourism industry, and outlined ways of improving the activity of tourism enterprises. Prospect of further research under this theme is to identify specific ways and schemes for implementing these measures for improving operation of enterprises on the market of tourism services.
Keywords: franchising, franchise relations, tourism industry, development of franchising in tourism, tourism market
Fig.: 3. Tabl.: 1. Bibl.: 9.

Solovianchyk Alona V. – Postgraduate Student, Department of Business Economy, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Solovianchyk, Alona V. (2015) “Development of Franchise Relations in the Terms of Tourism Industry.” Business Inform 9:217–223.

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