BUSINESS INFORM №10-2015

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49

Section: Problems of Business
UDC 339.3
Bubenets I. H.
Establishing the Organizational-Economic Foundations of the Internal Entrepreneurship at Trade Enterprises (p. 298 - 303)
The article is aimed at both generalizing the study data on identification of stages of the intrapreneurship process and development of organizational-economic fundamentals of the internal entrepreneurship at trade enterprises. With a view to establishing the organizational-economic foundations of the internal entrepreneurship, approaches to determine stages of the process of intrapreneurship have been systematized, as well as a process model for its implementation at trade enterprises has been developed. To estimate prerequisites for introduction of the conception of intrapreneurship, recommendations how to build a two-criteria matrix of «Estimation of both the availability and the development level of the entrepreneurial potential of trade enterprise – favorableness of the internal entrepreneurial climate» have been elaborated. It has been proven that results of positioning create the basis for further formulation of the strategic vision for intrapreneurship, goals and objectives of activization of the entrepreneurial potential of staff with a view to development of trade enterprise, selection of a intrapreneurship model, its organizational and resource support.
Keywords: intrapreneurship, process model, internal enterpreneurship, trade enterprise, entrepreneurial potential, entrepreneurial climate
Fig.: 1. Tabl.: 2. Bibl.: 11.

Bubenets Iryna H. – Candidate of Sciences (Economics), Associate Professor, Department of Marketing, Reputation Management and Customer Experience, State Biotechnological University (44 Alchevskykh Str., Kharkiv, 61002, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Bubenets, Iryna H. (2015) “Establishing the Organizational-Economic Foundations of the Internal Entrepreneurship at Trade Enterprises.” Business Inform 10:298–303.

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