УКР ENG

Search:


Email:  
Password:  

 REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

 FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

 PUBLISHER

Liburkina L. M.

 SITE SECTIONS

Main page

Editorial staff

Editorial policy

Annotated catalogue (2011)

Annotated catalogue (2012)

Annotated catalogue (2013)

Annotated catalogue (2014)

Annotated catalogue (2015)

Annotated catalogue (2016)

Annotated catalogue (2017)

Annotated catalogue (2018)

Annotated catalogue (2019)

Annotated catalogue (2020)

Annotated catalogue (2021)

Annotated catalogue (2022)

Annotated catalogue (2023)

Thematic sections of the journal

Proceedings of scientific conferences



BUSINESS INFORM №11-2015

The title and content

ABSTRACTS AND INFORMATION ABOUT AUTHORS

13

Section: Foreign Experience
UDC 339.9
Polishko G. H.
Global Experience as to Creating National Brands (p. 80 - 85)

The article is aimed at theoretical substantiation and analysis of global experience as to creation and development of national brands. Methodological basis for the study was formed from the works of leading Ukrainian and foreign scientists, information and analytical materials of international rating agencies. International experience as to creation of national brands has been analyzed on the example of the United Kingdom, Switzerland, Singapore, Liechtenstein, South Korea. Tools and mechanisms for creation of national brands of countries have been generalized. In the generalization of different approaches, the most common tools have been identified, which are widely used for the creation of a national brand. Although still there is no holistically built marketing strategies of countries, but some states (for example, Switzerland and Singapore) are beginning to establish strategies, taking into account current market research, which would be willingly cooperated with the government, economic and political situation in the country, cultural, historical, geographical characteristics, moods and perceptions of population, as well as unique features of each country etc. Prospect of further research in this direction will be analyzing the formation and development of national brand of Ukraine.
Keywords: national brand, international rankings, branding, branding company
Fig.: 1. Tabl.: 3. Bibl.: 8.

Polishko Ganna H. – Lecturer, Department of the International Economy and Global Finance
Email: [email protected]

Article is written in Ukrainian
Downloads/views: 11

Download article (pdf) -

Reference to this article:
Polishko, Ganna H. (2015) “Global Experience as to Creating National Brands.” Business Inform 11:80–85.


1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 |

 FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

 INFORMATION

The Plan of Scientific Conferences


 OUR PARTNERS


Journal «The Problems of Economy»

  © Business Inform, 1992 - 2024 The site and its metadata are licensed under CC BY-SA. Write to webmaster