BUSINESS INFORM №3-2017

The title and content

ABSTRACTS AND INFORMATION ABOUT AUTHORS

31

Section: Economics of Trade and Services
UDC 338.486.1:339.187.44
Tkachuk T. M.
The Parametric Evaluation of Competitiveness of the Franchising Tourism Networks (p. 196 - 201)
The article is aimed at studying and evaluating competitiveness of the franchising tourism networks by the proposed options with the possibility to define the characteristics of the relevant tourism franchise at the national market of services. The dynamic changes of positions of Ukraine and of the countries-leaders in the ranking of competitiveness of the travel and tourism sector have been analyzed. The actual parameters of an evaluation of competitiveness of the franchising networks, operating at the domestic market of tourism services, have been defined and substantiated. For the implementation of quantitative evaluation of specific parameters, a questionnaire survey along with point rating of 50 tourism franchisee enterprises was conducted. The franchising networks which are leaders at the national tourism market were analyzed and defined. Based on the results obtained by calculations, a parametric model for evaluation of competitiveness of franchising tourism networks has been proposed and the key characteristics of a tourism franchise have been determined. Further researches will focus on the formation of a structured system for increasing the efficiency of interaction between the tourism enterprises in the franchising system and on the basic principles to ensure their competitiveness.
Keywords: franchising, franchising tourism network, competitiveness, parametric model of evaluation, travel franchise.
Fig.: 2. Tabl.: 1. Formulae: 1. Bibl.: 17.

Tkachuk Tetyana M. – Postgraduate Student, Department of Hotel and Restaurant Business, Kyiv National University of Trade and Economics (19 Kіoto Str., Kyiv, 02156, Ukraine)
Email: [email protected]

Article is written in Ukrainian
Downloads/views: 9

Download article (pdf) -

Reference to this article:
Tkachuk, Tetyana M. (2017) “The Parametric Evaluation of Competitiveness of the Franchising Tourism Networks.” Business Inform 3:196–201.

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 |

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster