BUSINESS INFORM №3-2018

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Section: Economic Theory
UDC 339.137.2:339.3.7
Chorna M. V., Smolnyakova N. M., Volosov A. M.
The Competitive Advantages of Retail Enterprises: the Factor and the Result of Competitive Relations (p. 32 - 40)
The article is aimed at systematization and development of a conceptual-categorical apparatus of the essence of competitive advantages. The approaches to their interpretation have been allocated. The essential characteristics and stages of the life cycle of competitive advantages are considered. As active stages it is suggested to consider the following: formation, implementation, and development. The basic properties of competitive advantages such as dual character have been substantiated and supplemented. Both the factor and the effective nature of competitive advantages are characterized. On the basis of the mentioned approaches together with the identified features, a definition of the concept of «competitive advantages» as economic category has been proposed. Its use as a base along with taking into consideration the functional specificity of trade enterprises has allowed: clarifying the essence of competitive advantages of retail enterprises; suggesting their definition as a factor and as a result of competitive relations. The identification of dual character will increase the possibilities to assess competitive advantages. Prospects for further researches in this direction are connected with allocating of peculiarities and kinds of competitive advantages of retail trade enterprises with the purpose of increasing the of validity of decisions on their formation, implementation, and development.
Keywords: competitive advantages, retail, factor, result, life cycle.
Fig.: 1. Tabl.: 1. Bibl.: 46.

Chorna Maryna V. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Economics of Enterprises of Power and Trade named after I. H. Berezhnyi, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]
Smolnyakova Nataliya M. – Candidate of Sciences (Economics), Associate Professor, Professor, Department of Economics of Enterprises of Food and Trade, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Volosov Anatoly M. – Candidate of Sciences (Economics), Associate Professor, Department of Economics and Business, State Biotechnological University (44 Alchevskykh Str., Kharkiv, 61002, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Chorna, Maryna V., Smolnyakova, Nataliya M., and Volosov, Anatoly M. (2018) “The Competitive Advantages of Retail Enterprises: the Factor and the Result of Competitive Relations.” Business Inform 3:32–40.

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