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The Strategic Analysis of Industry Branch in the Course of Diversification of the Enterprise’s Activity
Garafonova O. I., Voronets D. O.

Garafonova, Olha I., and Voronets, Dmytro O. (2019) “The Strategic Analysis of Industry Branch in the Course of Diversification of the Enterprise’s Activity.” Business Inform 3:379–384.
https://doi.org/10.32983/2222-4459-2019-3-379-384

Section: Management and Marketing

UDC 338.12.017

Abstract:
The article presents the content of the basic components of the analytical-methodical provision of the process of strategic analysis of industry branch in the course of diversification of the enterprise’s activity. The developed algorithm of the process of strategic analysis of industry branch aimed at identifying competitive advantages in the course of diversification of the enterprise’s activity is also presented. This process is divided into five stages: gathering information about the industry branch (market) and forming a summary for each enterprise; identification of the key (specific) characteristics of the effective enterprises; formation of quadrants according to the key characteristics of competitors in the branch (quadrant of competitive advantages); building a table of competitive advantages; forecasting the development of industry. The usage of the appropriate analytical-methodical provision of the process of strategic analysis of industry branch in the course of diversification of the enterprise’s activity, considering the most universal components covered by this article, is one of the weighty factors of the successful innovative development of company.

Keywords: Analysis of the industry, strategy, diversification of the enterprise, strategic management.

Fig.: 2. Tabl.: 1. Bibl.: 9.

Garafonova Olha I. – Doctor of Sciences (Economics), Professor, Professor, Department of Management, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]
Voronets Dmytro O. – Applicant, Department of Management, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]

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