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The System Conceptions for Assessing the Intellectual Potential of Enterprises
Shepelenko S. M.

Shepelenko, Svitlana M. (2023) “The System Conceptions for Assessing the Intellectual Potential of Enterprises.” Business Inform 11:340–346.
https://doi.org/10.32983/2222-4459-2023-11-340-346

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 2

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UDC 658.014

Abstract:
The aim of the article is to form system concepts for assessing the intellectual potential of enterprises in modern economic conditions. According to the results of the carried out study, it is found that in today’s dynamic-transformational conditions, where one technology quickly displaces another, and products and services lose their relevance in a short period of time, only those enterprises that constantly produce new knowledge and implement it in new technologies and products achieve success. The most valuable asset in this process is the intellectual potential of enterprises, allowing them to form strong competitive advantages in the changing market of commodity competition and adapt to future competitive changes. Assessment of the intellectual potential of an enterprise is important for measuring its capabilities and determining vector directions for further improvement. The intellectual potential of the enterprise forms the strengths of the enterprise and produces innovative solutions to reduce the level of weaknesses, creates the basis for making sound management decisions and implementing the necessary measures to improve the overall efficiency of enterprise development. An assessment of intellectual potential can help in identifying areas where investment in human capital development, technology, and innovation can be made. By assessing the intellectual potential of an enterprise, management can develop strategies for using its intellectual assets and gaining a competitive advantage in the market. The practical significance of the obtained results lies in the fact that for a thorough and detailed assessment in order to effectively use the intellectual potential, it is necessary to consider other methods and approaches that exist in various forms of systems for assessing the potential of enterprise. In scientific research, as a rule, three main approaches to evaluation are considered: cost, performance, and comparative. Since these approaches were used in the assessment of intellectual capital, intellectual property rights and various forms of enterprise potential (including labor potential), it is appropriate and scientifically correct to consider them when assessing the corresponding intellectual potential.

Keywords: assessment of the intellectual potential of enterprises, basic principles of assessment of the intellectual potential of the enterprise, models for assessing the intellectual potential of the enterprise, intellectual capital, intellectual property, competitiveness.

Fig.: 1. Tabl.: 1. Bibl.: 13.

Shepelenko Svitlana M. – Doctor of Sciences (Economics), Associate Professor, Department of Marketing and Trade Entrepreneurship, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

List of references in article

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