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The Triad of Green Economy Development in European Countries in the Context of Digitalization
Varvashenko V. A.

Varvashenko, Vladyslav A. (2025) “The Triad of Green Economy Development in European Countries in the Context of Digitalization.” Business Inform 11:103–115.
https://doi.org/10.32983/2222-4459-2025-11-103-115

Section: Foreign Experience

UDC 330.15:338.2:502.131.1:004(4)

Abstract:
This article is dedicated to summarizing the theoretical aspects of developing a structural-logical model of the triad of green economy development in European countries under digitalization and identifying the interconnections between institutional-normative, technological-digital, and market-behavioral factors influencing its formation from a strategic perspective. The development of the green economy in the European Union takes place at the crossroads of ambitious climate goals, strengthened environmental regulation, the implementation of circular models, and the active use of digital technologies. The focus of the study is a generalized structural-logical triad model that explains the systemic interactions among these elements and their synergistic impact on the formation of sustainable economic ecosystems. The institutional component of the analysis is based on a review of key EU policies, including the European Green Deal, the Fit for 55 package, the Sustainable Finance Taxonomy, and the CSRD directive. Cases from Germany and Denmark have been studied, where the combination of environmental regulation and digital strategies creates favorable conditions for the development of low-carbon growth models. The technological-digital dimension is explored through the analysis of the use of artificial intelligence, the Internet of Things, smart grids, and digital twins, which enhance energy efficiency and optimize resource consumption. Particular attention is paid to the practices of Sweden and the Netherlands, which actively implement digital platforms in the energy, transport, agricultural, and water sectors. The behavioral component was analyzed based on data from international surveys, which indicate growing demand for environmentally friendly products, consumers’ willingness to pay a «green premium», and active use of digital services to assess the sustainability of goods. The article summarizes comparative characteristics of society’s and businesses’ readiness for green transformation in European Union countries. The research findings confirm that effective development of a green economy is possible only through comprehensive integration of political, technological, and behavioral factors. The proposed model can serve as both a theoretical and practical foundation for developing strategies for environmentally oriented development in European countries and in Ukraine, particularly in the context of post-war reconstruction and digital modernization.

Keywords: green economy, digitalization, triad, European Union, institutional and normative regulation, technological and digital modernization, market-behavioral transformations, circular economy, sustainable development, environmental policy, digital eco-technologies, structural and logical model.

Fig.: 4. Tabl.: 2. Bibl.: 46.

Varvashenko Vladyslav A. – Postgraduate Student, Department of International Economic Relations and Logistics, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

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