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The Instruments for Scaling Enterprise Business Models in the Context of International Business Development
Maslak O. O., Kuz A. V.

Maslak, Oleksandr O., and Kuz, Andrii V. (2025) “The Instruments for Scaling Enterprise Business Models in the Context of International Business Development.” Business Inform 11:77–85.
https://doi.org/10.32983/2222-4459-2025-11-77-85

Section: International Economic Relations

Article is written in Ukrainian
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UDC 338.45:620.92:65.011.1

Abstract:
Amid accelerating globalization and digital transformation, the ability of enterprises to effectively scale their business models in international markets becomes a key factor for competitiveness and sustainable development. However, companies often encounter challenges due to the erratic application of diverse management instruments. The existing academic literature is fragmented, lacking a unified conceptual foundation to support this complex process instrumentally. This underscores the importance of research focused on systematizing and structuring the instruments for scaling business models in international business. The primary aim of this study is the theoretical substantiation and development of a classification of instruments for scaling enterprise business models, which will enable the systematization of existing approaches and improve the efficiency of international business operations. To achieve this aim, the following objectives were included: clarifying the essence and structure of the scaling instrumentarium; developing a scientific and methodological approach for its classification based on a multi-criteria model; and substantiating practical recommendations for creating an adaptive instrumentarium for enterprises. The article proposes an expanded definition of the business model scaling instrumentarium as an integrated, multi-level system of scientific-methodological, analytical, technological, and organizational-managerial instruments aimed at the systemic transformation of business architecture. A four-component structure of this instrumentarium is suggested, which includes: 1) a diagnostic-analytical block; 2) a strategic block; 3) an operational-technological block; 4) a control and adaptation block. A multi-criteria approach to the classification of instruments has been developed, based on criteria such as the level of management hierarchy, the stage of the internationalization process, the object of influence (element of the business model), and the nature of the instrument. Based on this classification, an iterative algorithm for forming an adaptive instrumentarium tailored to the specific conditions of the enterprise has been proposed. The conducted study allows us to conclude that a system approach to forming a scaling instrumentarium significantly improves the quality and substantiation of managerial decisions in the process of international expansion. The proposed classification provides a theoretical basis for the conscious selection and combination of instruments, moving from situational reactions to a proactive strategy. The practical value of the results lies in providing enterprises with a logical and structured basis for building their own ecosystem of instruments, which develops alongside the growth of their international business, thus increasing the chances of successful global expansion.

Keywords: business scaling, internationalization of operations, global expansion, business model adaptation, international market entry strategies, cross-border activities, digital business transformation.

Fig.: 2. Tabl.: 1. Bibl.: 14.

Maslak Oleksandr O. – Doctor of Sciences (Economics), Professor, Professor, Department of foreign trade and customs operations, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]
Kuz Andrii V. – Postgraduate Student, Department of Foreign Economic and Customs Activities, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]

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