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Strategic Entrepreneurship in Ukraine: Digital Opportunities and Ecosystem Innovations
Hrebeshkova O. M., Kariaka M. A.

Hrebeshkova, Olena M., and Kariaka, Mykola A. (2025) “Strategic Entrepreneurship in Ukraine: Digital Opportunities and Ecosystem Innovations.” Business Inform 2:233–247.
https://doi.org/10.32983/2222-4459-2025-2-233-247

Section: Problems of Business

Article is written in Ukrainian
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UDC 338.24:004.9:330.341

Abstract:
The modern economic development is accompanied by active digital transformation of business processes and the implementation of SMART technologies, which defines new directions of strategic entrepreneurship. A key challenge for Ukraine is the integration of digital innovations into entrepreneurial ecosystems, which could serve as a foundation for enhancing the competitiveness of the economy. However, there are significant barriers, such as the fragmentation of ecosystems, insufficient investment in digitalization, and limited access to international markets. The aim of the article is to analyze the conception of strategic entrepreneurship in a digital environment and to develop recommendations for its development in Ukraine. For this, bibliometric analysis methods, comparative analysis of international experience, and systemic modeling of entrepreneurial ecosystems have been applied. The main trends of digital transformation are explored, and the degree of integration of digital solutions into the business models of Ukrainian enterprises is analyzed in comparison with developed countries. The main results of the study are the identification of key factors influencing the development of strategic entrepreneurship and the formulation of practical recommendations for creating conditions for its growth. It is found that the low level of digital maturity among small and medium-sized enterprises in Ukraine significantly limits the opportunities for innovative development. Measures have been proposed to improve digital infrastructure, promote international partnerships, and establish national policies to support entrepreneurial ecosystems. The scientific value of the research lies in expanding the conceptual understanding of strategic entrepreneurship in a digital context, further developing the theoretical and methodological framework of strategic entrepreneurship, and identifying effective mechanisms for adapting digital technologies to the business environment in Ukraine. The practical significance of the article is the potential use of the obtained results for the development of government policies to support entrepreneurship and foster the creation of innovative business models.

Keywords: strategic entrepreneurship, digital transformation, entrepreneurial ecosystems, SMART technologies, sustainable development, innovative business models, digital entrepreneurship, entrepreneurial projects.

Fig.: 1. Tabl.: 1. Bibl.: 53.

Hrebeshkova Olena M. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Business Economics and Entrepreneurship, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]
Kariaka Mykola A. – Applicant, Department of Business Economics and Entrepreneurship, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]

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