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The Economic Features of Sustainable Tourism Marketing in National Parks
Solomchak S. O.

Solomchak, Sergiy O. (2025) “The Economic Features of Sustainable Tourism Marketing in National Parks.” Business Inform 2:548–554.
https://doi.org/10.32983/2222-4459-2025-2-548-554

Section: Management and Marketing

UDC 338.48-6:502.1

Abstract:
The article demonstrates the key role of tourism in ensuring the stability and dynamic development of national parks. It is found that to increase tourist flows and enhance the popularity of national parks, it is necessary to use marketing tools aimed at ensuring sustainable tourism, considering the need to support environmental initiatives, preserve natural resources, and stimulate the local economy. The main focus is on the economic features of applying a marketing approach to sustainable tourism in national parks. Among the main economic problems for the development of national parks that need to be addressed in the context of implementing marketing tools are: ensuring sustainable income for the conservation of the areas; integrating local communities into the tourism process; regulating tourist flows and ensuring the efficient use of natural resources; enhancing the competitiveness of national parks; attracting partners and international organizations to the investment development of parks; optimizing pricing policies and revenues in parks; developing sustainable tourism products in parks. To address the relevant economic problems, it is proposed to use the following tools and means: establishing entrance fees for the park zone; developing and implementing partnership programs with businesses; strengthening cooperation between parks and local entrepreneurs; creating tourism clusters; developing and promoting unique tourism products; participating in international exhibitions; conducting advertising campaigns; initiating new business projects for potential investors; facilitating public and private investments; forming tourism service packages; implementing seasonal promotion practices; realizing innovative eco-products, etc.

Keywords: sustainable tourism, marketing, national park, tourist product, tourist flow, economic development.

Tabl.: 1. Bibl.: 12.

Solomchak Sergiy O. – Applicant, Department of Economics, Tourism and Recreation, National Forestry University of Ukraine (103 Henerala Chuprynky Str., Lviv, 79057, Ukraine)
Email: [email protected]

List of references in article

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Tymoshenko, T., Shevchuk, O., and Shevchuk, O. “«Lahidnyi» marketynh ta pozytsiiuvannia hromad i rehioniv v konteksti povoiennoho vidnovlennia turyzmu v Ukraini z vrakhuvanniam svitovoho dosvidu“ ["Gentle" Marketing and Positioning of Communities and Regions in the Context of the Post-war Restoration of Tourism in Ukraine, Taking Into Account World Experience]. Ekonomika ta suspilstvo. 2024. https://economyandsociety.in.ua/index.php/journal/article/view/4370
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Shovkun, T. M., Zinchenko, V. M., and Myron, I. V. “Suchasnyi stan ta perspektyvy rozvytku turyzmu v natsionalnykh pryrodnykh parkakh Skhidnoho Polissia“ [Current Status and Prospects for Tourism Development in National Natural Parks of Eastern Polissya]. Ukrainskyi zhurnal pryrodnychykh nauk, no. 2 (2023): 118-125.

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