BUSINESS INFORM JOURNAL.

УКР

ENG

Search:

REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

SITE SECTIONS

An Assessment of the Factors Influencing the Adaptive Development of Retail Enterprises in Ukraine in Wartime
Liakh S. M.

Liakh, Serhii M. (2025) “An Assessment of the Factors Influencing the Adaptive Development of Retail Enterprises in Ukraine in Wartime.” Business Inform 8:252–260.
https://doi.org/10.32983/2222-4459-2025-8-252-260

Section: Economics of Trade and Services

Article is written in Ukrainian
Downloads/views: 0

Download article (pdf) -

UDC 339.17:355.01(477)

Abstract:
The aim of the article is to analyse the factors influencing the activities of retailers in Ukraine during the war and to assess the opportunities for adaptation and development. Using the SWOT analysis, the main internal and external factors that determine the strategies of companies in crisis conditions are studied. It is found that the key challenges for the retail sector are physical destruction of infrastructure, disruption of supply chains, market shrinkage, reduced purchasing power of the population and staff shortages. At the same time, active digitalisation, access to international markets and the use of modern technologies open up new opportunities for development. The article provides an overview of scientific approaches to assessing the resilience of enterprises in crisis situations, in particular, the impact of war on business processes. It is determined that digital transformation is one of the most effective strategies for adapting to new conditions. In particular, retailers are actively expanding online sales, implementing Big Data analytics, automating logistic processes, and switching to digital inventory management platforms. The research results show that despite significant risks and losses, Ukrainian retail remains flexible and adaptive. The main recommendations for businesses are to diversify sales channels, optimise logistics processes, and use financial and technological tools to increase efficiency. Further research could be aimed at assessing the efficiency of government support programmes, analysing new business models, and studying the impact of changes in consumer behaviour in times of war.

Keywords: retail trade, adaptive development, digitalisation, SWOT analysis, logistics, enterprise.

Tabl.: 1. Bibl.: 32.

Liakh Serhii M. – Postgraduate Student, Department of Economics and Finance of Company, State University of Trade and Economics (19 Kіoto Str., Kyiv, 02156, Ukraine)
Email: [email protected]

List of references in article

AKMTs. (n.d.). Minsotspolityky opryliudnylo statystyku pro kilkist VPO v Ukraini za oblastiamy [The Ministry of Social Policy published statistics on the number of IDPs in Ukraine by region]. https://acmc.ua/minsoczpolityky-oprylyudnylo-statystyku-pro-kilkist-vpo-v-ukrayini-za-oblastyamy/
Amerykanska torhovelna palata v Ukraini. (n.d.). Yaki haluzi ukrainskoho biznesu maiut naibilshu potrebu v Big Data: trendy vid Kyivstar [Which sectors of Ukrainian business have the greatest need for Big Data: trends from Kyivstar]. https://chamber.ua/ua/news/yaki-haluzi-ukrainskoho-biznesu-maiut-naybilshu-potrebu-v-big-data-trendy-vid-kyivstar/
Asotsiatsiia ryteileriv Ukrainy. (n.d.). Analityka, poshuk TsA, optymizatsiia protsesiv: try keisy, yak ukrainski ryteilery vykorystovuiut Big Data [Analytics, target audience search, process optimization: three cases of how Ukrainian retailers use Big Data]. https://rau.ua/novyni/novini-partneriv/ukrainski-ritejleri-vikoristovujut-big-data
Asotsiatsiia ryteileriv Ukrainy. (n.d.). Prodazhi cherez mobilni prystroi v Ukraini zrosly na 25% u pershomu pivrichchi 2024 roku – analityka Admitad [Mobile sales in Ukraine increased by 25% in the first half of 2024 - Admitad analytics]. https://rau.ua/novyni/prodazhi-mobilni-2024-admitad/
Asotsiatsiia ryteileriv Ukrainy. (n.d.). Zrostannia popry viinu: yak zhyve ta rozvyvaietsia ukrainskyi rynok ryteilu [Growth despite the war: how the Ukrainian retail market lives and develops]. https://rau.ua/personalii/zrostannja-popri-vijnu-jak-zhive-ta-rozvivaietsja-ukrainskij-rinok-ritejlu
Chopyk, Yu. (2025). Vplyv povnomasshtabnoi viiny na ekonomiku Ukrainy: padinnia VVP, infliatsiia, ta ekonomichna nestabilnist [The impact of the full-scale war on the economy of Ukraine: GDP fall, inflation, and economic instability]. Efektyvni mekhanizmy hospodariuvannia v konteksti suchasnoi ekonomichnoi teorii : materialy dopovidei Mizhnar. nauk.-prakt. konf. (pp. 58–). m. Zaporizhzhia. https://doi.org/10.36059/978-966-397-481-1-58
Chupryna, O., Arakelova, I., & Popova, Yu. (2024). Rozvytok vitchyznianoi rozdribnoi torhivli: suchasni tendentsii ta perspektyvy [Development of domestic retail trade: current trends and prospects]. Ekonomika ta suspilstvo, 70. https://doi.org/10.32782/2524-0072/2024-70-104
CyberPeace Institute. (n.d.). Results based on data collected between January 2022 and December 2023. https://cyberconflicts.cyberpeaceinstitute.org/impact
Dashko, I., & Mykhailichenko, L. (2024). Tsyfrovizatsiia ekonomiky yak nova realnist Ukrainy v umovakh sohodennia [Digitalization of the economy as a new reality of Ukraine in todays conditions]. Ekonomichnyi prostir, 190, 237–241. https://doi.org/10.32782/2224-6282/190-43
Diia. Biznes. (n.d.). Gulfood 2025: yak Ukraina prezentuvala eksportnyi potentsial ahrokharchovoho sektoru [Gulfood 2025: how Ukraine presented the export potential of the agro-food sector]. https://business.diia.gov.ua/history-of-success/gulfood-2025
Forbes Ukraine. (n.d.). Rozetka vykhodyt na rynok Polshchi [Rozetka enters the Polish market]. https://forbes.ua/news/rozetka-zapuskae-v-polshchi-proekt-shcho-tse-bude-rozkazav-forbes-vladislav-chechotkin-06032023-12157
Gouveia, F. D., & Mamede, H. S. (2022). Digital Transformation for SMES in the Retail Industry. Procedia Computer Science, 204, 671–681. https://doi.org/10.1016/j.procs.2022.08.081
Instytut ekonomichnykh doslidzhen ta politychnykh konsultatsii. (n.d.). Maizhe 86% ukrainskykh eksporteriv postachaiut produktsiiu do YeS – doslidzhennia IED [Almost 86% of Ukrainian exporters supply products to the EU – IED research]. http://www.ier.com.ua/ua/institute/news?pid=7755
Kharkivska oblasna viiskova administratsiia. (n.d.). Mali ta seredni pidpryiemstva Kharkivshchyny maiut mozhlyvist bezkoshtovno provesty kiberdiahnostyku [Small and medium-sized enterprises of Kharkiv region have the opportunity to conduct a free cyber diagnosis]. https://kharkivoda.gov.ua/news/129762
Kyivska Shkola Ekonomiky. (n.d.). Zvit pro priami zbytky infrastruktury vid ruinuvan vnaslidok viiskovoi ahresii Rosii stanom na pochatok 2024 roku [Report on direct infrastructure damage from destruction as a result of Russian military aggression as of the beginning of 2024]. https://kse.ua/wp-content/uploads/2024/04/01.01.24_Damages_Report.pdf
Liha. Zakon. (n.d.). AEO ta NCTS. Shcho maiemo zaraz ta choho ochikuvaty v maibutnomu? [AEO and NCTS. What do we have now and what to expect in the future?]. https://biz.ligazakon.net/analitycs/231422_aeo-ta-ncts-shcho-mamo-zaraz-ta-chogo-ochkuvati-v-maybutnomu
Liu, R. (2020). Research on the Export Development of Small and Medium-sized Enterprises Cross-border E-commerce: Based on SWOT analysis. 2020 International Conference on Big Data Economy and Information Management (BDEIM), Zhengzhou, China. 112–115. https://doi.org/10.1109/BDEIM52318.2020.00035
Medvedieva, K. (2024). Hlobalni draivery rozdribnoi torhivli [Global drivers of retail trade]. Zovnishnia torhivlia: ekonomika, finansy, pravo. Seriia. Ekonomichni nauky, 5, 50–67. https://doi.org/10.31617/3.2024(136)04
Ministerstvo ekonomiky Ukrainy. (n.d.). Yevropeiskyi Soiuz ofitsiino skasuvav myta na ukrainski tovary [The European Union has officially abolished duties on Ukrainian goods]. https://me.gov.ua/News/Detail?lang=uk-UA&id=78358afe-9840-4764-aa7a-6fddb77d89df&title=VropeiskiiSoiuzOfitsiinoSkasuvavMitaNaUkrainskiTovari
Ministerstvo ekonomiky, dovkillia ta silskoho hospodarstva Ukrainy. (n.d.). yeRobota: maizhe 24 tysiachi pidpryiemtsiv otrymaly vid derzhavy hranty na rozvytok biznesu [eRobota: almost 24 thousand entrepreneurs received grants from the state for business development]. https://me.gov.ua/News/Detail/81ffe9ca-ba57-4f59-888d-d76085fdf339
Natsionalnyi bank Ukrainy. (n.d.). Infliatsiinyi zvit, sichen 2025 roku [Inflation Report, January 2025]. https://bank.gov.ua/admin_uploads/article/IR_2025-Q1.pdf
PrAT «Kyivstar». (n.d.). Yak tekhnolohii vplyvaly na ukrainskyi biznes u 2024 rotsi: rezultaty doslidzhennia Kyivstar Business Hub [How technologies influenced Ukrainian business in 2024: results of the Kyivstar Business Hub study]. https://hub.kyivstar.ua/articles/yak-tehnologiyi-vplivali-na-ukrayinskij-biznes-u-2024-roczi-rezultati-doslidzhennya-kyivstar-business-hub
Pro-Consulting. (2024). Ukrainskyi rynok ryteilu u 2024 rotsi: tsyfry ta trendy [Ukrainian Retail Market in 2024: Figures and Trends]. https://pro-consulting.ua/ua/pressroom/ukrainskij-rynok-ritejla-cifry-i-trendy-pro-consulting-vystupila-s-dokladom-na-konferencii-digital-retail-forum-2024
Promodo. (n.d.). Doslidzhennia ukrainskoho rynku eCommerce (druhe pivrichchia 2024) [Research on the Ukrainian eCommerce market (second half of 2024)]. https://www.promodo.ua/ukrayinskiy-ecommerce-2024-2
Razumkov Tsentr. (n.d.). Otsinky hromadianamy sotsialno-ekonomichnoi sytuatsii ta sotsialno-ekonomichnoi polityky vlady, sotsialne samopochuttia hromadian (veresen 2024 r.) [Citizens assessments of the socio-economic situation and socio-economic policy of the authorities, social well-being of citizens (September 2024)]. https://razumkov.org.ua/napriamky/sotsiologichni-doslidzhennia/otsinky-gromadianamy-sotsialnoekonomichnoi-sytuatsii-ta-sotsialnoekonomichnoi-polityky-vlady-sotsialne-samopochuttia-gromadian-veresen-2024r
Ringostat. (n.d.). Chy spravdi ukrainskyi biznes vidmovliaietsia vid rosiiskykh CRM-system? [Is Ukrainian business really abandoning Russian CRM systems?]. https://blog.ringostat.com/uk/chy-spravdi-ukrainskyi-biznes-vidmovliaietsia-vid-rosiiskykh-crm-system/
Rosola, U., Hladynets, N., & Petrychko, M. (2023). Vplyv viiny na ekonomiku Ukrainy: makroekonomichnyi aspekt [The impact of the war on the economy of Ukraine: macroeconomic aspect]. Aktualni problemy rozvytku ekonomiky rehionu, 19(1), 226–234. https://doi.org/10.15330/apred.1.19.226-234
Sagar, S. (2024). The Impact Of Digital Transformation On Retail Management And Consumer Behavior. IOSR Journal of Business and Management, 26(1), Ser. 1, 06–14. https://doi.org/10.9790/487X-2601010614
Sarsby, A. (2016). SWOT Analysis. Spectaris Ltd.
UNHCR Operational Data Portal. (n.d.). Ukraine Refugee Situation. Last updated 19 February 2025. https://data.unhcr.org/en/situations/ukraine
Wilson, G., Johnson, O., & Brown, W. (2024). Exploring the Impact of Digital Transformation on Marketing Strategies in the Retail Sector. Preprints.org. Posted 30 July 2024. https://doi.org/10.20944/preprints202407.2371.v1
Yevropeiska Biznes Asotsiatsiia. (n.d.). Try chverti robotodavtsiv vidchuvaiut defitsyt kadriv v Ukraini: doslidzhennia rynku pratsi Ukrainy [Three-quarters of employers experience a shortage of personnel in Ukraine: a study of the Ukrainian labor market]. https://eba.com.ua/try-chverti-robotodavtsiv-vidchuvayut-defitsyt-kadriv-v-ukrayini/

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster