REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

 FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

 PUBLISHER

Liburkina L. M.

 SITE SECTIONS

Main page

Editorial staff

Editorial policy

Annotated catalogue (2011)

Annotated catalogue (2012)

Annotated catalogue (2013)

Annotated catalogue (2014)

Annotated catalogue (2015)

Annotated catalogue (2016)

Annotated catalogue (2017)

Annotated catalogue (2018)

Annotated catalogue (2019)

Annotated catalogue (2020)

Annotated catalogue (2021)

Annotated catalogue (2022)

Annotated catalogue (2023)

Annotated catalogue (2024)

Annotated catalogue (2025)

Thematic sections of the journal

Proceedings of scientific conferences

A Strategy for the Development of Hospitality Industry Enterprises in Ukraine under Crisis Conditions
Danko N. I., Kachaniuk Y. O.

Danko, Natalia I., and Kachaniuk, Yevhen O. (2025) “A Strategy for the Development of Hospitality Industry Enterprises in Ukraine under Crisis Conditions.” Business Inform 8:517–525.
https://doi.org/10.32983/2222-4459-2025-8-517-525

Section: Management and Marketing

UDC 338.48:640.4

Abstract:
The aim of the article is to define, systematize, and substantiate strategic approaches for the development of hospitality enterprises in Ukraine under crisis conditions. The study conducts an analysis of the current state of the industry, which has suffered significant losses due to infrastructure destruction, decreased tourist flows, reduced investment activity, and increased risks to the safety of guests and staff. Based on a synthesis of scholarly works by domestic and international researchers, as well as statistical data from international organizations, key factors of resilience, adaptability, and competitiveness of hospitality enterprises under wartime and post-wartime challenges have been identified. As a result of the study, a set of development strategies has been formulated, including: the implementation of anti-crisis measures to support operational activities; digital business transformation through process automation, use of online booking systems, and CRM solutions; diversifying services to address new demand segments (long-term stays, MICE services, medical and eco-tourism); implementing Safe Stay UA safety standards and international environmental certifications (Green Key); developing partnerships at both national and international levels to attract investment and exchange expertise. It is argued that adopting these approaches will ensure the preservation and recovery of businesses during wartime, support adaptation to new market realities, and lay the groundwork for Ukraine’s integration into the global tourism sector after the end of hostilities. Future research prospects are linked to developing regionally focused strategies for the hospitality sector, considering local resources and market conditions, as well as creating effective public-private partnership models for the restoration and modernization of damaged infrastructure.

Keywords: development strategy, strategic management, hospitality sector, crisis management, wartime risks, competitiveness, industry recovery.

Fig.: 6. Bibl.: 15.

Danko Natalia I. – Candidate of Sciences (Economics), Associate Professor, Head of the Department, Department of Hotel and Restaurant Business and Food Technologies, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Kachaniuk Yevhen O. – Masters Student, Department of Hotel and Restaurant Business and Food Technologies, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

List of references in article

Bilous, S., Bezruchko, L., & Lemeha, N. (2022). Stratehichni napriamy vidnovlennia sfery posluh Ukrainy u postvoiennyi period [Strategic directions of restoring the service sector of Ukraine in the post-war period]. Ekonomika ta suspilstvo, 46. https://doi.org/10.32782/2524-0072/2022-46-32
Evakuatsiia.City. (n.d.). URL: https://evacuation.city/articles/221197/na-viglyad-ce-zvichajna-kimnata-yakvizraili-zhivutukvartirah-zmamadom
Gursoy, D., & Swanger, N. (2007). Performance-enhancing internal strategic factors and competencies: impacts on financial success. International Journal of Hospitality Management, 26(1), 213–227.
HoReCa-UKRAYiNA. (n.d.). https://horeca-ukraine.com/restorannij-rinok-u-2023-roci-zmini-ta-pidsumki/
Hwang, L. J., & Lockwood, A. (2006). Understanding the challenges of implementing best practices in hospitality and tourism SMEs. Benchmarking, 13(3), 337–354.
Koshiw, I., & Galouchka, A. (2025, May 16). Ukraine accuses Russia of targeting hotels housing journalists. The Washington Post. https://www.washingtonpost.com/world/2025/05/16/ukraine-russia-hotels-targeting-journalists
Mylko, I. P. (2019). Kontseptualni zasady rozrobky stratehii rozvytku hotelno-restorannoho kompleksu Ukrainy [Conceptual principles of developing a strategy for the development of the hotel and restaurant complex of Ukraine]. Ekonomichnyi forum, 1(4), 90–97. https://doi.org/10.36910/6765-2308-8559-2019-4-14
Nikolaichuk, O. A. (2023). Otsinka stratehii rozvytku hotelno-restorannoi industrii Ukrainy [Assessment of the development strategy of the hotel and restaurant industry of Ukraine]. Visnyk KhNU imeni V. N. Karazina. Seriia «Mizhnarodni vidnosyny. Ekonomika. Krainoznavstvo. Turyzm», 18, 74–83. https://doi.org/10.26565/2310-9513-2023-18-08
Olsen, M. D., & Roper, A. (1998). Research in strategic management in the hospitality industry. International Journal of Hospitality Management.
Pro-Consulting. (n.d.). Analiz rynku HoReCa v Ukraini [Analysis of the HoReCa market in Ukraine]. https://pro-consulting.ua/ua/pressroom/rynok-horeca-v-usloviyah-polnomasshtabnoj-vojny
Pro-Consulting. (n.d.). Rynok hoteliv v Ukraini: vyruchka operatoriv zbilshylas na 26% pislia obvalu 2022 roku [Hotel market in Ukraine: operators' revenue increased by 26% after the collapse in 2022]. https://pro-consulting.ua/ua/pressroom/rynok-gostinic-v-ukraine-vyruchka-operatorov-uvelichilas-na-26-posle-obvala-2022-goda
Property Times. (n.d.). https://propertytimes.com.ua/itogi_goda/rinok_gotelnoyi_neruhomosti_2023_popit_vidnovlyuetsya_kadroviy_golod_posilyuyetsya
UNWTO. (n.d.). https://www.unwto.org/europe/ukraine
Zavidna, L. D. (2017). Hotelnyi biznes: stratehii rozvytku [Hotel business: development strategies]. KNTEU [KNUTE].
mw.com.ua. (n.d.). https://mw.com.ua/?oid=14995&sid=11922

 FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

 INFORMATION

The Plan of Scientific Conferences

 OUR PARTNERS

Journal «The Problems of Economy»