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Integrated Strategies of Proactive Crisis Management for Managing the Economic Equilibrium of Agrarian Enterprises under Conditions of Sustainable Development and Uncertainty
Lozova O. V., Shymanovska-Dianych L. M.

Lozova, Oksana V., and Shymanovska-Dianych, Liudmyla M. (2025) “Integrated Strategies of Proactive Crisis Management for Managing the Economic Equilibrium of Agrarian Enterprises under Conditions of Sustainable Development and Uncertainty.” Business Inform 8:554–562.
https://doi.org/10.32983/2222-4459-2025-8-554-562

Section: Management and Marketing

Article is written in Ukrainian
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UDC 338.43:65.012:005.334:005.52

Abstract:
The article explores the theoretical and methodological foundations for developing integrated strategies of proactive crisis management aimed at ensuring the economic equilibrium of agrarian enterprises under conditions of sustainable development and high external uncertainty. The relevance of transitioning from reactive to proactive management models is substantiated, emphasizing their capacity to maintain the resilience of agrarian production amid systemic risks, wartime challenges, climate threats, and market mechanism transformations. The essence of economic equilibrium is revealed as a dynamic state shaped by internal managerial decisions, external macroeconomic factors, environmental constraints, and socio-psychological determinants. Key factors influencing the stability of agrarian enterprises in crisis conditions are identified, including the quality of strategic planning, financial discipline, human capital, price volatility, access to State support, climate risks, and the level of social cohesion. A conceptual model for integrating strategies of sustainable development, risk management, and adaptive governance (ISDRAG) is proposed, comprising analytical, operational, adaptive, and communication blocks. Within this model, a system of integrated strategies is developed, encompassing strategic proactivity, economic stabilization, ecological integration, social cohesion, and flexible management. The expected effects of implementing the model are substantiated, including increased resilience to external shocks, optimization of managerial processes, and the formation of environmentally and socially responsible production. The research findings can be applied in the development of managerial decisions, strategic planning, and forming crisis response programs in Ukraine’s agrarian sector, taking into account national specificities and international standards of sustainable development.

Keywords: еconomic equilibrium, agrarian enterprise, proactive crisis management, management of economic equilibrium of agrarian enterprise, integrated management strategies, sustainable development, uncertainty.

Tabl.: 3. Bibl.: 18.

Lozova Oksana V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management, Poltava University of Economics and Trade (3 Ivana Banka Str., Poltava, 36003, Ukraine)
Email: [email protected]
Shymanovska-Dianych Liudmyla M. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Management, Poltava University of Economics and Trade (3 Ivana Banka Str., Poltava, 36003, Ukraine)
Email: [email protected]

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