REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

 FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

 PUBLISHER

Liburkina L. M.

 SITE SECTIONS

Main page

Editorial staff

Editorial policy

Annotated catalogue (2011)

Annotated catalogue (2012)

Annotated catalogue (2013)

Annotated catalogue (2014)

Annotated catalogue (2015)

Annotated catalogue (2016)

Annotated catalogue (2017)

Annotated catalogue (2018)

Annotated catalogue (2019)

Annotated catalogue (2020)

Annotated catalogue (2021)

Annotated catalogue (2022)

Annotated catalogue (2023)

Annotated catalogue (2024)

Annotated catalogue (2025)

Thematic sections of the journal

Proceedings of scientific conferences

Strategic Management in the Context of Transformation and Development of the Modern Business Environment
Zakharova N. Y.

Zakharova, Natalia Yu. (2025) “Strategic Management in the Context of Transformation and Development of the Modern Business Environment.” Business Inform 9:392–399.
https://doi.org/10.32983/2222-4459-2025-9-392-399

Section: Management and Marketing

UDC 658: 005.5

Abstract:
The aim of this article is to theoretically and practically substantiate approaches to the strategic management of enterprises amid the transformation and development of the modern business environment, as well as to identify efficient directions for adapting strategies to ensure the sustainability and competitiveness of business entities. The distinctive features of Ukraine’s modern business environment are highlighted, characterized by high dynamism, uncertainty, and increasing levels of risk due to global economic transformations, geopolitical factors, and structural market changes, underlining the importance of strategic management as a key tool for enterprise adaptation, shaping long-term guidelines, and ensuring resilience against external threats. In this regard, a number of specific features of strategic management have been singled out, and the stages of its implementation identified, which form a sequential logic for the development, implementation, and control of strategic decisions, ensuring the enterprise’s adaptability to a dynamic business environment. Approaches to strategic management have been outlined – conservative, aggressive, moderate, and combined, each characterized by different levels of risk, speed of decision-making, and development priorities. To enhance the efficiency of strategic management, it is recommended to group elements of the business environment according to their level of impact (high, medium, low) and accordingly determine the amount of resources and measures needed to address them. Furthermore, options for incorporating key contemporary challenges into the strategic activities of enterprises have been substantiated.

Keywords: strategic management, business environment, strategy, long-term guidelines, uncertainty, risks, adaptation.

Fig.: 2. Tabl.: 2. Bibl.: 12.

Zakharova Natalia Yu. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management and Administration, Bohdan Khmelnytsky State Pedagogical University of Melitopol (59 Naukovoho mistechka Str., Zaporizhzhia, 69000, Ukraine)
Email: [email protected]

List of references in article

Dotsenko, I. O. (2022). Stratehichne upravlinnia diialnistiu subiektiv hospodariuvannia Ukrainy v umovakh voiennoho stanu [Strategic management of the activities of business entities of Ukraine under martial law]. In The Russian-Ukrainian war (2014–2022): historical, political, cultural-educational, religious, economic, and legal aspects (pp. 92–96). Riga, Latvia: Baltija Publishing. https://doi.org/10.30525/978-9934-26-223-4-13
Higgins, J. M., & Vincze, J. W. (1986). Strategic management and organizational policy: Text and cases. Chicago: The Drydent Press.
Hrechan, A. P., & Shatilo, O. V. (2020). Peredumovy zastosuvannia stratehichnoho upravlinnia na suchasnykh pidpryiemstvakh [Prerequisites for the application of strategic management in modern enterprises]. Naukovyi visnyk Uzhhorodskoho Universytetu. Seriia «Ekonomika», 1(55), 90–96. https://doi.org/10.24144/2409-6857.2020.1(55).90-96
Makazan, Ye. V. (2018). Osnovy metodolohii stratehichnoho upravlinnia [Fundamentals of strategic management methodology]. Naukovyi visnyk Uzhhorodskoho natsionalnoho universytetu. Seriia «Mizhnarodni ekonomichni vidnosyny ta svitove hospodarstvo», 17(1), 145–148. http://visnyk-econom.uzhnu.uz.ua/archive/17_1_2018ua/34.pdf
Maliuta, L. Ya. (2016). Stratehichne upravlinnia innovatsiinym rozvytkom pidpryiemstva [Strategic management of innovative development of the enterprise]. FOP Palianytsia V. A.
Miziuk, B. M. (2006). Stratehichne upravlinnia [Strategic management] (2nd ed., rev.). Lviv: Mahnoliia plius.
Osnovni ekonomichni tendentsii ta ochikuvannia u chervni 2025 za rezultatamy «Novoho shchomisiachnoho opytuvannia pidpryiemstv» [The main economic trends and expectations in June 2025 according to the results of the "New Monthly Business Survey"]. http://www.ier.com.ua/files/Projects/2025/News/_NRES_June_25_ua_FINAL%20(1).pdf
Savchenko, S. M., & Nikitin, V. H. (2021). Sutnist ta pryntsypy stratehichnoho upravlinnia efektyvnistiu diialnosti pidpryiemstva [The essence and principles of strategic management of enterprise performance]. Efektyvna ekonomika, 2. https://doi.org/10.32702/2307-2105-2021.2.92
Schendel, D. E., & Hatten, K. J. (2002). Business policy or strategic management: A broader view for an emerging discipline. Academy of Management Proceedings, August, 99–102.
Taran-Lala, O. M., & Sukhoruk, K. V. (2021). Osoblyvosti stratehichnoho upravlinnia pidpryiemstvom [Features of strategic management of the enterprise]. Ekonomika ta suspilstvo, 25. https://doi.org/10.32782/2524-0072/2021-25-66
Yashkina, N. V. (2018). Sutnist ta metodolohiia stratehichnoho upravlinnia: teoretychnyi aspekt [The essence and methodology of strategic management: theoretical aspect]. Ekonomichnyi prostir, 129, 208–215. https://prostir.pdaba.dp.ua/index.php/journal/article/view/180
Zakharchuk, N. (2022). Sutnist ta evoliutsiia stratehichnoho upravlinnia pidpryiemstvamy [The essence and evolution of strategic enterprise management]. Visnyk Khmelnytskoho natsionalnoho universytetu, 6(2), 110–114. https://doi.org/10.31891/2307-5740-2022-312-6(2)-20

 FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

 INFORMATION

The Plan of Scientific Conferences

 OUR PARTNERS

Journal «The Problems of Economy»