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Inclusive Approaches to Strategic Staff Motivation in the Context of Corporate Social Responsibility
Dudnieva I. E., Soboliev T. E.

Dudnieva, Iuliia E., and Soboliev, Tymur E. (2025) “Inclusive Approaches to Strategic Staff Motivation in the Context of Corporate Social Responsibility.” Business Inform 9:433–440.
https://doi.org/10.32983/2222-4459-2025-9-433-440

Section: Management and Marketing

Article is written in English
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UDC 005.95/96:005.21:005.35

Abstract:
The article explores inclusive approaches to strategic staff motivation in the context of corporate social responsibility (CSR), highlighting the importance of human capital management under conditions of social and economic transformation. The study emphasizes that staff motivation today extends beyond traditional economic incentives and increasingly relies on inclusive mechanisms that ensure fairness, equal access to opportunities, and the recognition of diversity within organizations. The authors argue that strategic motivation policies must be integrated with CSR objectives, as this alignment not only improves employee satisfaction and loyalty but also strengthens corporate reputation and long-term competitiveness. A conceptual framework is proposed for understanding how inclusive motivation practices, such as flexible reward systems, participatory decision-making, professional development opportunities, and social support measures, can become drivers of sustainable organizational growth. Special attention is paid to the Ukrainian context, where war-related challenges and the processes of European integration create new requirements for HR policy and the adoption of international CSR standards. The analysis demonstrates that inclusive motivational strategies can reduce the negative effects of uncertainty, support employee resilience, and promote trust within organizations. The article draws on comparative analysis of international practices and domestic trends, offering recommendations for Ukrainian companies to balance economic performance with social responsibility through personnel management. The results contribute to the development of modern management theory by linking inclusive HR strategies with CSR and provide practical tools for managers aiming to foster resilience, adaptability, and ethical corporate culture. These findings may also serve as a basis for future research on the transformation of motivation systems in emerging economies and their role in achieving sustainable development goals.

Keywords: strategic staff motivation, inclusive HR practices, corporate social responsibility (CSR), HR-management, sustainable development.

Bibl.: 19.

Dudnieva Iuliia E. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics and Business Administration, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Soboliev Tymur E. – Applicant, Department of Economics and Business Administration, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

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