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Liburkina L. M.

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The Integrative Model for Studying the Corporate Culture of Service Companies in Ukraine: Analytical, Sociological, and Digital Methods
Dudchenko A. V.

Dudchenko, Andrii V. (2025) “The Integrative Model for Studying the Corporate Culture of Service Companies in Ukraine: Analytical, Sociological, and Digital Methods.” Business Inform 9:498–506.
https://doi.org/10.32983/2222-4459-2025-9-498-506

Section: Management and Marketing

Article is written in Ukrainian
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UDC 005.32:331.108:004

Abstract:
The article summarizes the theoretical foundations and practical approaches to studying the corporate culture of service companies in Ukraine, specifically using the example of LLC «Nova Poshta». It is defined that corporate culture in the service business is a critical factor in ensuring service quality, the efficiency of internal processes, and competitiveness. The specifics of a service organization are outlined, characterized by a high dependence on the human factor, customer-centricity, process flexibility, and the intangible nature of services. Within the study, an integrative model was developed that combines analytical, sociological, digital, and innovative methods for research into corporate culture. The corporate culture of LLC «Nova Poshta» was examined using the following methodologies: Value Audit, OCAI, Denison, Hofstede, eNPS, Cultural Web, and OCP. Both the analytical and diagnostic methods were applied (corporate values assessment, SWOT analysis, content analysis), along with sociological and psychological tools (surveys, interviews, focus groups), digital HR-Tech solutions (Big Data, eNPS, Digital Sentiment Analysis), and innovative visual-gaming methods (Culture Mapping, Employee Journey Map, gamification). The results of employee surveys were summarized, showing a high level of integration of such values as «Customer Orientation» and «Teamwork,» as well as identifying a need to strengthen «Responsibility» and «Innovation» at the operational level. It was determined that the corporate culture of «Nova Poshta» is strategic, customer-centric, and team-oriented, but requires improvement in internal alignment, communication, and flexibility. The article has practical relevance for HR professionals, managers of service companies, and researchers working on transforming corporate culture in the context of digitalization, wartime challenges, and European integration processes.

Keywords: corporate culture, service company, LLC «Nova Poshta», methods of researching the corporate culture of an enterprise.

Tabl.: 8. Bibl.: 8.

Dudchenko Andrii V. – Applicant, Poltava University of Economics and Trade (3 Ivana Banka Str., Poltava, 36003, Ukraine)
Email: [email protected]

List of references in article

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