BUSINESS INFORM JOURNAL.

УКР

ENG

Search:

REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS of Ukraine (KHARKIV, UKRAINE)

ROR

EDRPOU 05481984

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

CATALOG

A Comprehensive Approach to Staff Motivation in Enterprises Under Contemporary Transformations
Soboliev T. E.

Soboliev, Tymur E. (2026) “A Comprehensive Approach to Staff Motivation in Enterprises Under Contemporary Transformations.” Business Inform 2:382–390.
https://doi.org/10.32983/2222-4459-2026-2-382-390

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 0

Download article (pdf) -

UDC 331.101.3:005.95/.96

Abstract:
The article is devoted to analyzing the transformation of staff motivation in Ukrainian enterprises amid wartime instability, structural changes in the labor market, and the influence of global management trends. The study’s relevance is driven by the necessity to rethink traditional approaches to staff motivation in a situation of prolonged uncertainty, increasing socio-psychological risks, and limited resources, which significantly affect employees’ work behavior and management practices within the staff management system. The aim of the article is to summarize changes in staff motivation in Ukrainian enterprises during military and socioeconomic transformations and to substantiate a comprehensive approach to viewing motivation as a system of interconnected management directions, the relevance of which is determined by the conditions of business operation. The study used methods of analysis and synthesis of scientific publications, comparative analysis of managerial approaches, as well as logical generalization of the results of contemporary empirical and analytical research. The author systematized the main factors affecting staff motivation in modern conditions and summarized the key changes in staff motivational behavior. It was shown that material incentives do not lose their significance; however, increasingly they serve a stabilizing function aimed at ensuring employment and predictability of working conditions, while the motivating role is strengthened by non-material motivational factors. It is substantiated that modern staff motivation is formed as a complex system, within which the identified managerial approaches can coexist and alter their relative importance depending on the prevailing factors of the external and internal environment. The practical significance of the approach lies in the ability to use defined directions of motivation as an analytical framework to evaluate and adjust managerial decisions in the field of human resource management without radically restructuring the motivation system.

Keywords: staff motivation, staff management, transformations, labor market, non-material incentives, holistic approach.

Tabl.: 1. Bibl.: 19.

Soboliev Tymur E. – Applicant, Department of Economics and Business Administration, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

List of references in article

2025 Global Human Capital Trends Navigating complex tensions and choices in the worker-organization relationship (2025). https://gfoundry.com/wp-content/uploads/2025/05/DI_2025-Global-Human-Capital-Trends-From-GFoundry.pdf
Buniak N. I. (2023). Motyvatsiia personalu v systemi menedzhmentu suchasnoho pidpryiemstva [Personnel motivation in the management system of a modern enterprise]. Ekonomika ta suspilstvo, 55. https://doi.org/10.32782/2524-0072/2023-55-87
Cherevan I. V., Kovalenko Yu. O. & Holets S. P. (2024). Motyvatsiia personalu pidpryiemstv: suchasni trendy v umovakh voiennoho stanu [Personnel motivation of enterprises: modern trends under martial law]. Stalyi rozvytok ekonomiky, 4, 104–109. https://doi.org/10.32782/2308-1988/2024-51-14
Dudnieva Yu. & Soboliev T. (2024). Transformatsiia orhanizatsiinoi kultury pidpryiemstv v umovakh voiennoho stanu [Transformation of organizational culture of enterprises under martial law]. Adaptyvne upravlinnia: teoriia i praktyka. Seriia «Ekonomika», 18. https://doi.org/10.33296/2707-0654-18(36)-10
Dudnieva I. E. & Soboliev T. E. (2025). Inclusive Approaches to Strategic Personnel Motivation in the Context of Corporate Social Responsibility. Biznes Inform, 9, 433–440. https://doi.org/10.32983/2222-4459-2025-9-433-440
Dvornyk I., Dvornyk O. & Harafonova O. (2023). Suchasna stratehiia upravlinnia personalom pidpryiemstva v umovakh voiennoho stanu [Modern strategy of personnel management of the enterprise under martial law]. Modeling the Development of the Economic Systems, 2, 144–152. https://doi.org/10.31891/mdes/2023-8-19
Herasymenko O. O. & Potapenko A. V. (2023). Dominanty motyvatsii personalu v konteksti transformatsii rynku pratsi Ukrainy v umovakh voiennoho stanu [Dominants of personnel motivation in the context of transformations of the labor market of Ukraine under martial law]. Ekonomika ta suspilstvo, 49. https://doi.org/10.32782/2524-0072/2023-49-46
Horbal N. I. & Melnychuk K. Yu. (2023). Pidvyshchennia motyvatsii pratsivnykiv ukrainskykh pidpryiemstv v umovakh kryzy [Increasing the motivation of employees of Ukrainian enterprises in crisis conditions]. Visnyk Natsionalnoho universytetu «Lvivska politekhnika». Seriia «Problemy ekonomiky ta upravlinnia», 7, Ch. 1, 107–119. https://doi.org/10.23939/semi2023.01.107
Ivaniuk U. V. (2025). Formuvannia ta realizatsiia orhanizatsiinoho mekhanizmu motyvatsii pratsi v systemi menedzhmentu orhanizatsii [Formation and implementation of the organizational mechanism of labor motivation in the management system of organizations]. Ukrainskyi zhurnal prykladnoi ekonomiky ta tekhniky, 3(10), 62–65. https://doi.org/10.36887/2415-8453-2025-3-10
Kotkovskyi V. R., Samorodov B. V. & Chkheailo A. A. (2024). Upravlinnia liudskymy resursamy v umovakh viiny: motyvatsiia, shliakhy i sposoby efektyvnoho zastosuvannia osobystisnoho potentsialu [Human resources management in war conditions: motivation, ways and methods of effective use of personal potential]. Stalyi rozvytok ekonomiky, 3, 228–235. https://doi.org/10.32782/2308-1988/2024-50-34
Melnyk L. S. (2023). Ekonomichne stymuliuvannia personalu pidpryiemstv Ukrainy v umovakh destruktyvnoho vplyvu zovnishnikh chynnykiv [Economic stimulation of personnel of Ukrainian enterprises under the destructive influence of external factors]. Kyiv. https://er.knutd.edu.ua/bitstream/123456789/20983/1/dis_2023_Melnyk.pdf
Muterko H. M. & Mykhalov D. A. (2025). Adaptyvni modeli upravlinnia motyvatsiieiu personalu v konteksti natsionalnoi stratehii pisliavoiennoho vidnovlennia [Adaptive models of personnel motivation management in the context of the national post-war recovery strategy]. Ekonomika ta suspilstvo, 79. https://doi.org/10.32782/2524-0072/2025-79-12
Muterko H. & Mykhalov D. (2025). Rozrobka kompleksnoi stratehii motyvatsii personalu dlia pidpryiemstv v umovakh voiennoho ta pisliavoiennoho stanu v Ukraini [Development of a comprehensive personnel motivation strategy for enterprises under martial law and post-war state in Ukraine]. Ekonomichnyi analiz, 1(35), 439–449. https://doi.org/10.35774/econa2025.01.439
Prodius O. I., Afanasenko M. A. & Lemeshko M. A. (2024). Napriamy udoskonalennia systemy upravlinnia personalom v umovakh voiennoho stanu [Directions for improving the personnel management system under martial law]. Ekonomika ta suspilstvo, 61. https://doi.org/10.32782/2524-0072/2024-61-100
Prokhorova V., Zalutska K. & Us Yu. (2021). Formation of Motivational Mechanism in Strategic Management of a Diversified Enterprise. Naukovyi visnyk Natsionalnoho hirnychoho universytetu, 1, 177–185. https://doi.org/10.33271/nvngu/2021-1/177
Semykina M. V., Kostyshyna A. I. & Semykina A. V. (2024). Formuvannia motyvovanosti personalu v umovakh innovatsiinykh transformatsii pratsi, tsyfrovizatsii ekonomiky, vyklykiv ta zahroz [Formation of personnel motivation in the conditions of innovative transformations of labor, digitalization of the economy, challenges and threats]. Tsentralnoukrainskyi naukovyi visnyk. Seriia «Ekonomichni nauky», 12, 7–19. https://doi.org/10.32515/2663-1636.2024.12(45).7-19
Sereda O. H. & Shvets N. M. (2023). Aktualni pytannia motyvatsii pratsivnykiv v umovakh voiennoho stanu [Actual issues of employee motivation under martial law]. Yurydychnyi naukovyi elektronnyi zhurnal, 11, 229–232. https://doi.org/10.32782/2524-0374/2023-11/53
Stepanova E. R. (2025). Motyvatsiia ta zaluchenist personalu yak faktor stiikosti biznesu pid chas viiny [Motivation and personnel involvement as a factor of business stability during the war]. Biznes Inform, 4, 580–585. https://doi.org/10.32983/2222-4459-2025-4-580-585
Turlo N. P. & Osadchuk O. V. (2024). Stan rynku pratsi ta motyvatsiia personalu v Ukraini v umovakh voiennoho stanu [State of the labor market and personnel motivation in Ukraine under martial law]. Ekonomichnyi prostir, 191, 97–103. https://doi.org/10.32782/2224-6282/191-18