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RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS of Ukraine (KHARKIV, UKRAINE)

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Liburkina L. M.

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Market Entry and Depth of Integration: The Theoretical and Methodological Synthesis of International Business Internationalization Models
Nikolenko O. V., Pizhuk O. I.

Nikolenko, Oleksandr V., and Pizhuk, Olha I. (2026) “Market Entry and Depth of Integration: The Theoretical and Methodological Synthesis of International Business Internationalization Models.” Business Inform 2:51–60.
https://doi.org/10.32983/2222-4459-2026-2-51-60

Section: International Economic Relations

Article is written in Ukrainian
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UDC 339.9

Abstract:
The article examines the problem of theoretically understanding the internationalization of international business in the context of distinguishing between the concepts of «market entry» and «depth of integration». The aim of the study is to develop a conceptional approach for analyzing the depth of international business integration as an independent analytical dimension of international economic presence. It is substantiated that traditional internationalization models focus mainly on market entry forms and expansion motives, which does not allow for a full assessment of the quality of a company’s integration into the national economy of the host country. The methodological foundation of the study consists of systems analysis, a comparative approach, and the theoretical synthesis of classical internationalization models (the Uppsala models, the OLI eclectic paradigm, and the Born Global approach). Based on the generalization of the provisions of the specified theoretical directions, a four-dimensional structure of the depth of international business integration is proposed, which includes production, innovation-technological, human resources, and institutional dimensions. A system of indicators has been developed for their operationalization, and a typology of integration configurations (surface, production-oriented, innovation-oriented, systemic) has been created. The main outcome of the study is the development of a conceptional framework that establishes the relationship between the mode of market entry, the development of individual dimensions of integration, the type of configuration, and the nature of economic consequences for the host economy. The practical significance of the results obtained lies in the possibility of using the proposed approach to assess the quality of companies’ international presence, as well as to support decision-making in the sphere of State policy to promote international business integration. The proposed conception provides a theoretical foundation for further empirical testing and the development of tools for the strategic selection of integration forms.

Keywords: internationalization of international business, integration depth, integration configurations, internationalization models, economic consequences.

Fig.: 1. Tabl.: 3. Bibl.: 15.

Nikolenko Oleksandr V. – Postgraduate Student, Department of Management and Business Administration, State Tax University (31 Universytetska Str., Irpin, Kyiv region, 08205, Ukraine)
Email: [email protected]
Pizhuk Olha I. – Doctor of Sciences (Economics), Associate Professor, Associate Professor, Department of Interdisciplinary Education of the Faculty «Kyiv-Mohyla School of Professional and Continuing Education», National University of Kyiv-Mohyla Academy (2 Skovorody Str., Kyiv, 04655, Ukraine)
Email: [email protected]

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