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RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS of Ukraine (KHARKIV, UKRAINE)

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ID R30-03156

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Liburkina L. M.

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Creative Management as a Tool for Forming Flexible Models of Employee Career Development
Iastremska O. О., Tomakh V. V.

Iastremska, Olesia О., and Tomakh, Viktoriia V. (2026) “Creative Management as a Tool for Forming Flexible Models of Employee Career Development.” Business Inform 3:587–594.
https://doi.org/10.32983/2222-4459-2026-3-587-594

Section: Management and Marketing

Article is written in English
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UDC 005.95/.96:005.21:331.108.2

Abstract:
The article explores the role of creative management as a tool for forming flexible models of employee career development in the context of modern economic transformations. The need to transition from traditional linear models of career growth to adaptive and individualized trajectories of professional development is substantiated. Modern scientific approaches to the interpretation of creative management are summarized and key factors that form the creative environment of the organization are identified. A methodological approach to assessing the impact of creative management on the employee career development has been developed, based on the use of integral indexing, expert assessment, and correlation-regression analysis tools. The creative management index (CMI) and the career development index (CDI) have been proposed, which allow formalizing the assessment of the relationship between management practices and the dynamics of employees’ professional growth. The feasibility of using correlation-regression analysis to study the impact of creative management on the career dynamics of employees is substantiated. Key managerial factors in the formation of flexible career models are identified, including employee’ autonomy, their initiative, participation in innovative processes, as well as the level of trust and support from management. The proposed approach allows integrating modern management tools into the staff development system and increasing the validity of managerial decisions. The practical significance of the results obtained lies in the possibility of using the proposed methodological approach to improve staff management systems, develop the creative potential of employees, and form effective strategies for human capital development.

Keywords: creative management; career development; staff management; flexible career models; creative management index; career development index; integrated assessment.

Tabl.: 2. Formulae: 7. Bibl.: 12.

Iastremska Olesia О. – Candidate of Sciences (Economics), Associate Professor, Professor, Department of Management, Business and Administration, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Tomakh Viktoriia V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management, Logistics and Innovations, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

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