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Liburkina L. M.

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A Statistical Analysis of the Efficiency of Transformational Business Processes in Consumer Capital Management
Osypova Y. L., Filipenko I. P.

Osypova, Yevheniia L., and Filipenko, Ihor P. (2026) “A Statistical Analysis of the Efficiency of Transformational Business Processes in Consumer Capital Management.” Business Inform 4:472–9470.

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 0

UDC 658.5:005.52:311

Abstract:
The article aims to substantiate the statistical tools for evaluating the efficiency of transformational business processes in managing a company’s consumer capital. The study reveals the relationship between transformational business processes and consumer capital as a result of the company’s interaction with consumers, which is reflected in levels of satisfaction, loyalty, repeat purchases, and long-term customer value. It is substantiated that it is precisely through the transformation of business processes that the formation and development of a company’s consumer capital is ensured. Summarizing scientific approaches to business process analysis and consumer capital evaluation has shown an insufficient level of their integration within a single system for assessing company effectiveness. It has been determined that existing approaches do not provide a comprehensive consideration of how transformational changes in business processes affect consumer capital parameters, which makes it necessary to develop an integrated approach to assessment. The article presents a system of statistical indicators for assessing consumer capital, covering customer lifetime value, retention rate, repeat purchase rate, average revenue per customer, satisfaction index, loyalty level, and conversion rate. Using these indicators allows for a comprehensive reflection of the economic and behavioral characteristics of the customer base. The use of correlation and regression analysis, factor analysis, principal component method, cluster analysis, and dynamic analysis is substantiated for identifying relationships between business process parameters and consumer capital indicators. It has been proved that their use provides a quantitative assessment of management efficiency and increases the justification for making managerial decisions. The practical significance of the results lies in forming an analytical basis for evaluating the impact of transformational changes in business processes on the parameters of a company’s consumer capital and improving the efficiency of customer-oriented management.

Keywords: consumer capital; transformational business processes; statistical analysis; assessment of efficiency; customer loyalty; long-term customer value; enterprise management.

Fig.: 1. Tabl.: 3. Bibl.: 11.

Osypova Yevheniia L. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management, Public Administration and Administration, National Transport University (1 Omelianovycha-Pavlenka Str., Kyiv, 01010, Ukraine)
Email: [email protected]
Filipenko Ihor P. – Applicant, Department of Management, Public Management and Administration, National Transport University (1 Omelianovycha-Pavlenka Str., Kyiv, 01010, Ukraine)
Email: [email protected]

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