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Liburkina L. M.

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The External Environment of the Car Hire Business: AStatistical Asessment of Its Impact and the Dynamics of Changes
Druzhynina V. V., Sakun L. M., Sukhomlyn L. V., Alokhin Y. O.

Druzhynina, Viktoriia V. et al. (2026) “The External Environment of the Car Hire Business: AStatistical Asessment of Its Impact and the Dynamics of Changes.” Business Inform 4:649–658.
https://doi.org/10.32983/2222-4459-2026-4-649-658

Section: Management and Marketing

Article is written in Ukrainian
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UDC 330.131.7:338.47:656.13

Abstract:
The article examines the impact of external environmental factors on the functioning of car rental enterprises under conditions of modern economic transformations. The aim of the study is to conduct a comprehensive statistical analysis of economic, social, political, and technological determinants and to assess their influence on the performance of car rental companies, as well as to identify the dynamics of changes in the market environment. The article substantiates the necessity of taking external factors into account when developing efficient managerial decisions and business development strategies. The methodological basis of the study includes statistical and comparative analysis, PEST analysis. The information base consists of official statistical data on inflation, exchange rates, unemployment, migration processes, as well as industry-specific indicators such as fuel prices and transportation costs. The results of the study indicate a high dependence of the car rental business on the external environment. It is proved that economic and political factors have the greatest impact, in particular the military situation, inflation, exchange rate fluctuations, and rising fuel prices. Social factors, such as migration and employment levels, generate additional demand for services. The results of the PEST analysis (integral indicator of 4.10) confirm the critical sensitivity of enterprises to changes in external conditions. At the same time, technological factors create opportunities for improving business efficiency. The scope of the study is defined by its industry and regional focus (car rental market, Poltava region). Prospects for further research are related to the improvement of econometric forecasting models and the application of machine learning methods. The practical significance lies in the use of the obtained results for strategic planning, increasing the validity of managerial decisions, minimizing risks, and enhancing competitiveness. The social implications are associated with considering the impact of population mobility and migration processes on the development of transport services. The originality of the study lies in combining statistical analysis of macroeconomic and social indicators with an applied study of the car rental market, which makes it possible to develop practical recommendations for business adaptation to the current challenges.

Keywords: external environment; car rental business; PEST analysis; statistical analysis; macroeconomic factors; managerial decisions; inflation; exchange rate.

Fig.: 3. Tabl.: 5. Bibl.: 20.

Druzhynina Viktoriia V. – Doctor of Sciences (Economics), Professor, Dean, Faculty of Economics and Management, Mykhailo Ostrohradskyi Kremenchuk National University (20 Universytetska Str., Kremenchuk, 39600, Ukraine)
Email: [email protected]
Sakun Lesia M. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management and Marketing, Mykhailo Ostrohradskyi Kremenchuk National University (20 Universytetska Str., Kremenchuk, 39600, Ukraine)
Email: [email protected]
Sukhomlyn Larysa V. – Candidate of Sciences (Engineering), Associate Professor, Associate Professor, Department of Management and Marketing, Mykhailo Ostrohradskyi Kremenchuk National University (20 Universytetska Str., Kremenchuk, 39600, Ukraine)
Email: [email protected]
Alokhin Yevhenii O. – Masters Student, Mykhailo Ostrohradskyi Kremenchuk National University (20 Universytetska Str., Kremenchuk, 39600, Ukraine)
Email: [email protected]

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