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RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS of Ukraine (KHARKIV, UKRAINE)

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Liburkina L. M.

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Formation of an Enterprise Sustainable Development Strategy in the Context of the Digital Transformation of the Economy
Havrylchenko O. V., Krasnorutskyi D. O.

Havrylchenko, Olena V., and Krasnorutskyi, Dmytro O. (2026) “Formation of an Enterprise Sustainable Development Strategy in the Context of the Digital Transformation of the Economy.” Business Inform 5:753–753.

Section: Management and Marketing

Article is written in Ukrainian
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UDC 338.24

Abstract:
The article is aimed at substantiating the role of digital technologies as a key factor in ensuring the comprehensive sustainability of an enterprise, identifying methods of analytical support for digital transformation, and clarifying the structure of a sustainable development strategy with consideration of the digital component. The study explores the theoretical and methodological foundations for the formation of a digital strategy for the enterprise sustainable development under the conditions of digital economy transformation. It is substantiated that digitalization is becoming a key determinant in improving the strategic management system, as it creates new opportunities for increasing the efficiency of business processes, optimizing resource utilization, enhancing innovative potential, and strengthening competitiveness. The approaches of leading scholars to the interpretation of the concepts of strategic management, digital economy, digital transformation, and sustainable development are analyzed, which made it possible to clarify the essence of a digital strategy as an integrated management model aimed at balancing the economic, environmental, and social interests of an enterprise through the use of digital technologies. The article systematizes the key methods of strategic and digital analysis, including SWOT and PESTEL analysis, digital audit, GAP analysis, benchmarking, stakeholder analysis, Balanced Scorecard, scenario planning, and other tools that ensure a comprehensive assessment of the external environment, internal potential, level of digital maturity, and opportunities for sustainable development. Based on the generalization of scientific sources and contemporary practices, a conceptual model for the formation of a digital strategy for the enterprise sustainable development has been developed. This model includes the definition of strategic objectives, selection of digital technologies, development of a transformation roadmap, establishment of a performance indicator system, and monitoring of the impact of digitalization on enterprise sustainability. It is substantiated that the implementation of a digital sustainable development strategy contributes to increasing the adaptability of enterprises to the challenges of the digital economy, optimizing managerial decision-making based on data, expanding innovative opportunities, reducing environmental impact, improving social responsibility, and forming new value creation models. It is concluded that the application of a comprehensive methodological approach to the development of a digital strategy ensures the systemic nature and effectiveness of transformation processes, as well as creates a foundation for the long-term sustainable development of enterprises in a dynamic digital environment.

Keywords: digital strategy; enterprise sustainable development; digitalization; digital economy; strategic management; digital transformation; innovative potential; digital maturity.

Fig.: 5. Tabl.: 1. Bibl.: 25.

Havrylchenko Olena V. – Doctor of Sciences (Economics), Professor, Professor, Department of Management, Business and Administration, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Krasnorutskyi Dmytro O. – Masters Student, Educational and Scientific Institute of Management and Marketing, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

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