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Liburkina L. M.

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The Methodological Principles of Forming an Investor Behavioral Profile under Digitalization and Crisis Uncertainty
Prokopenko M. V.

Prokopenko, Matvii V. (2026) “The Methodological Principles of Forming an Investor Behavioral Profile under Digitalization and Crisis Uncertainty.” Business Inform 6:244–253.
https://doi.org/10.32983/2222-4459-2026-6-244-253

Section: Economic and Mathematical Modeling

Article is written in Ukrainian
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UDC 330.16:336.76:004.9

Abstract:
The article addresses the research gap related to the insufficient integration of behavioral, digital, and crisis-related factors into traditional approaches to investor profiling. The aim of the study is to substantiate a conceptual and methodological approach to forming an investor behavioral profile by systematizing key behavioral biases, identifying their manifestations in the digital financial environment, and considering crisis uncertainty as a contextual factor of investment behavior. The methodological basis of the research combines behavioral finance, prospect theory, bounded rationality, and approaches to financial risk tolerance assessment. The information base consists of scientific publications on portfolio theory, behavioral finance, social trading, digitalization of investment processes, and information overload. The study applies desk research, theoretical generalization, comparative analysis, classification, systematization, logical/structural modeling, and conceptual synthesis. The results systematize five groups of behavioral parameters: biases related to the assessment of risk and losses; information and cognitive biases; social biases; self-perception biases; and financial/behavioral effects. A conceptual matrix is proposed that links each bias with its group, behavioral manifestation, and possible measurement indicator. The article substantiates that the digital environment, social trading, information overload, and crisis uncertainty should be treated as active factors transforming the investor behavioral profile rather than merely as external background conditions. The scientific novelty lies in developing a generalized model of the investor behavioral profile as a dynamic system of interconnected individual, social, financial, and contextual components. The practical value of the findings is that the proposed approach can be used to design questionnaires, investor diagnostic tools, and further economic and mathematical models of investment behavior.

Keywords: behavioral finance; investor behavioral profile; investment decisions; behavioral biases; digitalization; crisis uncertainty; risk; social trading.

Tabl.: 1. Formulae: 1. Bibl.: 28.

Prokopenko Matvii V. – Postgraduate Student, Department of Economic Cybernetics, Taras Shevchenko National University of Kyiv (60 Volodymyrska Str., Kyiv, 01033, Ukraine)
Email: matvіі.prokopenko@gmaіl.com

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