BUSINESS INFORM JOURNAL.

УКР

ENG

Search:

REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTER FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS of Ukraine (KHARKIV, UKRAINE)

ROR

EDRPOU 05481984

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

CATALOG

Methodological Foundations For the Formation and Evaluation of Enterprise Competitive Advantages Under the Green Transformation of the Economy
Maistrenko O. V.

Maistrenko, Olga V. (2026) “Methodological Foundations For the Formation and Evaluation of Enterprise Competitive Advantages Under the Green Transformation of the Economy.” Business Inform 6:399–406.
https://doi.org/10.32983/2222-4459-2026-6-399-406

Section: Economics of Enterprise

Article is written in Ukrainian
Downloads/views: 0

Download article (pdf) -

UDC 330.341.1

Abstract:
The article is dedicated to the issues of developing methodological foundations for creating and evaluating an enterprise’s competitive advantages in the context of the green transformation of the economy. The relevance of this topic comes from the need to rethink traditional approaches to assessing enterprise competitiveness under the influence of global processes like the greening of the economy, digital transformation, implementing sustainable development principles, and the spread of ESG practices. Today’s competitive environment is marked by the growing role of environmental, social, innovation, and institutional factors, which are gradually becoming key sources for building long-term competitive advantages for enterprises. In this context, the existing methodological tools for assessing competitiveness need a significant methodological update and adjustment to meet the demands of the green transition. The study aims to develop methodological foundations for forming and evaluating an enterprise’s competitive advantages in the context of the green transformation of the economy, considering economic, environmental, and social criteria. The article examines the evolution of factors ensuring competitiveness and identifies the connection between the system of competitive advantage factors and the choice of appropriate methodological approaches to their assessment. The author analyzes the transformation of traditional methodological approaches in the context of the increasing influence of environmental, social, and innovative development factors on enterprises. The internal and external factors shaping enterprises’ competitive advantages are systematized, their role in building a modern competitiveness assessment system is identified, and a conceptual approach to interpreting the impact of the green transformation of the economy on the change in the structure of competitiveness factors is proposed. It is substantiated that modern methodological approaches to assessing the competitiveness of enterprises need to evolve from the traditional economy-focused approach to an integrated model that combines economic, environmental, and social criteria for evaluating an enterprise’s performance. A trend has been identified of gradually expanding the methodological tools for assessing competitiveness by integrating environmental, social, innovation, and institutional evaluation parameters.

Keywords: competitive advantages; competitiveness; green economic transformation; environmental innovations; sustainable development; digitalization.

Fig.: 2. Tabl.: 1. Bibl.: 21.

Maistrenko Olga V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Creative Management and Design, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61165, Ukraine)
Email: [email protected]

List of references in article

Arefieva O. V. (2019). Konkurentospromozhnist pidpryiemstv u mizhnarodnomu tsyfrovomu prostori [Enterprise competitiveness in the international digital space]. Kyiv: FOP Maslakov.
Barna M. Yu., Hlinenko L. K. & Dainovskyi Yu. A. (2020). Faktory konkurentospromozhnosti pidpryiemstv restorannoho hospodarstva [Competitiveness factors of restaurant enterprises]. Infrastruktura rynku, 39, 415–421. https://doi.org/10.32843/infrastruct39-69
Danko Yu. I. (2016). Teoretyko-metodolohichne obgruntuvannia pidkhodiv do modeliuvannia rivnia konkurentospromozhnosti ahrarnykh pidpryiemstv [Theoretical and methodological substantiation of approaches to modeling the level of competitiveness of agricultural enterprises]. Innovatsiina ekonomika. http://nbuv.gov.ua/UJRN/inek_2016_5-6_15
Dmytriiev I. A., Kyrchata I. M. & Shersheniuk O. M. (2020). Konkurentospromozhnist pidpryiemstva [Enterprise competitiveness]. Kharkiv: FOP Brovin O. V.
Dzhonson R. A. (2008). Kompleksne upravlinnia konkurentospromozhnistiu amerykanskykh vyrobnykiv [Comprehensive competitiveness management of American manufacturers]. Kyiv: Blits-Inform.
Farida I. & Setiawan D. (2022). Business Strategies and Competitive Advantage: The Role of Performance and Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 3(8), Art. 163. https://doi.org/10.3390/joitmc8030163
Kovtunenko Yu. V. & Kolisnichenko Ya. V. (2024). Metodychni pidkhody shchodo otsiniuvannia konkurentospromozhnosti pidpryiemstva sfery posluh [Methodological approaches to assessing the competitiveness of a service enterprise]. Ekonomichnyi zhurnal Odeskoho politekhnichnoho universytetu, 2, 35–41. https://doi.org/10.15276/EJ.02.2024.4
Kriuchkova Zh. V. (2016). Metodychni pidkhody do vyznachennia rivnia konkurentospromozhnosti ahrarnykh pidpryiemstv [Methodological approaches to determining the competitiveness level of agricultural enterprises]. Ahrosvit. http://www.agrosvit.info/pdf/12_2016/7.pdf
Kuzmin O. Ye., Melnyk O. H. & Romanko O. P. (2011). Konkurentospromozhnist pidpryiemstva: planuvannia ta diahnostyka [Enterprise competitiveness: planning and diagnostics]. Ivano-Frankivsk.
Mandych O. V. (2017). Implementatsiia konkurentnykh stratehii rozvytku ahrarnykh pidpryiemstv [Implementation of competitive development strategies of agricultural enterprises]. Visnyk Kharkivskoho natsionalnoho tekhnichnoho universytetu silskoho hospodarstva imeni Petra Vasylenka. http://nbuv.gov.ua/UJRN/Vkhdtusg_2017_185_33
Napadovska L. A. (2013). Faktory konkurentospromozhnosti ta vymohy do suchasnoho kerivnyka [Factors of competitiveness and requirements for a modern manager]. Ekonomika ta derzhava. http://www.economy.in.ua/pdf/2_2013/14.pdf
Porter M. (2019). Konkurentna perevaha. Yak dosiahaty stabilno vysokykh rezultativ [Competitive Advantage. How to achieve consistently high results]. Kyiv: Nash Format.
Savchenko S. M. (2020). Krytychnyi analiz naiavnoho metodychnoho instrumentariiu otsiniuvannia konkurentospromozhnosti pidpryiemstv [Critical analysis of existing methodological tools for assessing enterprise competitiveness]. Ekonomika ta derzhava, 7, 79–84. https://doi.org/10.32702/2306-6806.2020.7.79
Semenova T. V. & Bilenko O. A. (2023). Otsinka konkurentospromozhnosti promyslovoho pidpryiemstva [Assessment of industrial enterprise competitiveness]. Ekonomichnyi prostir, 188, 137–141. https://doi.org/10.32782/2224-6282/188-23
Shevchenko L. S. (2022). Konkurentospromozhnist biznesu (pidpryiemstva) [Business (enterprise) competitiveness]. Kharkiv: Pravo.
Suslikov S. V. & Klymenko M. A. (2023). Systema upravlinnia konkurentospromozhnistiu pidpryiemstva v umovakh nevyznachenosti [Enterprise competitiveness management system in conditions of uncertainty]. Ekonomika: realii chasu, 3, 56–64. https://doi.org/10.15276/ETR.03.2023.7
Trehobchuk V. M. & Paskhaver B. Y. (2007). Zabezpechennia konkurentospromozhnosti ahrarnoho sektora ekonomiky Ukrainy na vnutrishnomu i zovnishnomu rynkakh [Ensuring the competitiveness of the agricultural sector of the Ukrainian economy in domestic and foreign markets]. Kyiv: Instytut ekonomiky ta prohnozuvannia.
Tsybulska E. I. (2018). Konkurentospromozhnist pidpryiemstva [Enterprise competitiveness]. Kharkiv.
Yankovyi O. H. (2013). Konkurentospromozhnist pidpryiemstva: otsinka rivnia ta napriamy pidvyshchennia [Enterprise competitiveness: level assessment and directions for improvement]. Odesa: Atlant.
Zadoia O. A., Mahdich A. S. & Novikov A. M. (2024). Konkurentospromozhnist Ukrainy: sut ta osnovni chynnyky [Competitiveness of Ukraine: essence and main factors]. International Science Journal of Management, Economics & Finance, 4(3), 69–78. https://doi.org/10.46299/j.isjmef.20240304.07
Zbarskyi V. K. & Misevych M. A. (2009). Konkurentospromozhnist vysokotovarnykh silskohospodarskykh pidpryiemstv [Competitiveness of high-commodity agricultural enterprises]. Kyiv: NNTs IAE.