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RESEARCH CENTER FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS of Ukraine (KHARKIV, UKRAINE)

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Liburkina L. M.

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Forming the Theoretical Basis of Creative Management of Economic Development For Economic Entities in the Conditions of Postwar Recovery
Terletskyi I. O.

Terletskyi, Ihor O. (2026) “Forming the Theoretical Basis of Creative Management of Economic Development For Economic Entities in the Conditions of Postwar Recovery.” Business Inform 6:490–506.
https://doi.org/10.32983/2222-4459-2026-6-490-506

Section: Management and Marketing

Article is written in Ukrainian
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UDC 338.24:005

Abstract:
The article explores the theoretical foundations of creative management of economic development for economic entities in the context of postwar recovery of the economy of Ukraine. Based on an analysis of modern Ukrainian and foreign research, scientific approaches to defining the concepts of «management», «creativity», «creative management», «development», «economic development», «economic entities», and «postwar recovery» are systematized. It was found that modern management approaches are increasingly focused on flexibility in decision-making, adaptability, innovation, and the ability of economic entities to effectively respond to changes in the external environment. It was also determined that creativity in current research is viewed as a strategic resource for enterprise development, related to generating innovative ideas, leveraging creative potential, and ensuring competitiveness. It is substantiated that creative management is formed through a combination of management theory, innovative development, knowledge management, and the creative economy, and is aimed at creating unconventional management decisions, developing intellectual potential, and ensuring the strategic resilience of economic entities in the face of transformational changes. It is noted that economic development in modern conditions should be considered not only as a process of quantitative growth in economic indicators but also as a system of qualitative, structural, and innovative changes aimed at ensuring long-term competitiveness and adaptability of enterprises. It has been proved that in the context of postwar recovery of the economy of Ukraine, the adaptability of management, innovation, digitalization, and the ability of economic entities to implement creative development mechanisms become particularly important. It is substantiated that creative management is one of the key factors in ensuring economic development and improving the efficiency of economic entities in the context of postwar recovery of the economy.

Keywords: creativity; creative management; economic development; economic entities; postwar recovery; innovative development; adaptability; digitalization.

Fig.: 8. Bibl.: 24.

Terletskyi Ihor O. – Postgraduate Student, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

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