BUSINESS INFORM JOURNAL.

УКР

ENG

Search:

REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTER FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS of Ukraine (KHARKIV, UKRAINE)

ROR

EDRPOU 05481984

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

CATALOG

Innovative Strategies For Adapting the Business Model and Quality Management System of the «Aurora» Multimarket-Chain in a BANI Environment
Horyachova O. O., Lavetskyi M. V., Pedchenko H. V., Pyrih Y. B.

Horyachova, Olena O. et al. (2026) “Innovative Strategies For Adapting the Business Model and Quality Management System of the «Aurora» Multimarket-Chain in a BANI Environment.” Business Inform 7:584–593.
https://doi.org/10.32983/2222-4459-2026-7-584-593

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 0

Download article (pdf) -

UDC 658.562:658.8:005.332.4

Abstract:
The article explores the theoretical and practical aspects of adapting a company’s business model and quality management system in a BANI environment, characterized by brittleness, anxiety, non-linearity, and uncertainty of socioeconomic processes. The article summarizes modern scientific approaches to interpreting business models, conceptions of dynamic capabilities, proactive crisis management, quality management, and the BANI conception. The role of innovative strategies in ensuring organizational resilience and competitiveness in conditions of increasing uncertainty is defined. The peculiarities of the «Aurora» multi-market chain as one of the leading representatives of Ukrainian retail are revealed, and the key directions of the transformation of its business model in the current conditions are analyzed. The feasibility of integrating digital technologies, risk-oriented quality management, logistics diversification, human capital development, and a customer-oriented management approach is substantiated. The strategic measures for adapting the «Aurora» network have been systematized according to the main challenges of the BANI environment. A conceptual model for adapting the business model and quality management system of the «Aurora» multi-market network has been developed, based on the interaction of innovative management strategies, ISO 9001:2015 principles, and mechanisms for ensuring organizational resilience. It has been shown that the synergy of digital transformation, proactive crisis management, and modern approaches to quality management helps improve the company’s performance, strengthen its competitive advantages, and ensure sustainable development in conditions of uncertainty.

Keywords: BANI environment; business model; quality management; enterprise adaptation; innovative strategies; organizational resilience; proactive crisis management; digital transformation; «Aurora» multi-market chain; retail.

Fig.: 1. Tabl.: 1. Bibl.: 15.

Horyachova Olena O. – Candidate of Sciences (Engineering), Associate Professor, Associate Professor, Department of Commodity Science, Biotechnology, Expertise and Customs Affairs, Poltava University of Economics and Trade (3 Ivana Banka Str., Poltava, 36003, Ukraine)
Email: [email protected]
Lavetskyi Mykyta V. – Applicant, Poltava University of Economics and Trade (3 Ivana Banka Str., Poltava, 36003, Ukraine)
Email: [email protected]
Pedchenko Hennadii V. – Applicant, Poltava University of Economics and Trade (3 Ivana Banka Str., Poltava, 36003, Ukraine)
Email: [email protected]
Pyrih Yaroslav B. – Applicant, Poltava University of Economics and Trade (3 Ivana Banka Str., Poltava, 36003, Ukraine)
Email: [email protected]

List of references in article

Abadzhiev A., Sukhov A. & Johnson M. (2024). Business Model Innovation for Reducing Uncertainty in Sustainability Transitions: A Case Study of the Wood Construction Industry. Creativity and Innovation Management, 4(33), 818–838. https://doi.org/10.1111/caim.12622
Cascio J. (2020). Facing the Age of Chaos. Medium. https://medium.com/@cascio/facing-the-age-of-chaos-b00687b1f51d
European Commission. (2024). Transition Pathway for a More Resilient, Digital and Green Retail Ecosystem. Brussels: European Commission. https://single-market-economy.ec.europa.eu
Fonseca L. & Domingues J. (2018). ISO 9001:2015 Edition – Management, Quality and Value. International Journal for Quality Research, 1(12), 149–158. https://doi.org/10.18421/IJQR12.01-09
Foss N. J. & Saebi T. (2017). Fifteen Years of Research on Business Model Innovation: How Far Have We Come, and Where Should We Go?. Journal of Management, 1(43), 200–227. https://doi.org/10.1177/0149206316675927
Gots V. (2025). An Integrated Strategic Framework for a BANI Environment. Upravlinnia rozvytkom skladnykh system, 63, 27–34. https://doi.org/10.32347/2412-9933.2025.63.27-34
ISO. (2015). ISO 9001:2015. Quality Management Systems – Requirements. Geneva: International Organization for Standardization. https://www.iso.org/standard/62085.html
ISO (2024). ISO 9001:2015/Amd 1:2024. Quality Management Systems – Requirements. Amendment 1: Climate Action Changes. Geneva: International Organization for Standardization
Javanmardi E., Maresova P., Xie N. & Mierzwiak R. (2024). Exploring Business Models for Managing Uncertainty in Healthcare, Medical Devices, and Biotechnology Industries. Heliyon, 4(10), Art. e25962. https://doi.org/10.1016/j.heliyon.2024.e25962
Lozova O. V. & Shymanovska-Dianych L. M. (2025). Intehrovani stratehii proaktyvnoho antykryzovoho menedzhmentu dlia upravlinnia ekonomichnoiu rivnovahoiu ahrarnoho pidpryiemstva v umovakh staloho rozvytku ta nevyznachenosti [Integrated strategies of proactive crisis management for managing the economic equilibrium of an agricultural enterprise in conditions of sustainable development and uncertainty]. Biznes Inform, 8, 554–562. https://doi.org/10.32983/2222-4459-2025-8-554-562
OECD (2024). OECD Digital Economy Outlook 2024: Embracing the Technology Frontier. Paris: OECD Publishing. https://doi.org/10.1787/a1689dc5-en
Osterwalder A. & Pigneur Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken: John Wiley & Sons.
Shymanovska-Dianych L. M. & Lozova O. V. (2025). Stsenarna otsinka upravlinskykh rishen u budivelnii sferi v konteksti yii staloho rozvytku ta innovatsiinoho upravlinnia liudskymy resursamy v umovakh proaktyvnoho ta kryzovoho menedzhmentu [Scenario evaluation of management decisions in the construction sector in the context of its sustainable development and innovative human resource management in conditions of proactive and crisis management]. Biznes Inform, 6, 408–414. https://doi.org/10.32983/2222-4459-2025-6-408-414
Teece D. J. (2018). Business Models and Dynamic Capabilities. Long Range Planning, 1(51), 40–49. https://doi.org/10.1016/j.lrp.2017.06.007
Tshetshe Z. R. (2025). Recognising ‘Being’ in the BANI World. International Journal For Multidisciplinary Research. https://www.ijfmr.com