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RESEARCH CENTER FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS of Ukraine (KHARKIV, UKRAINE)

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According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

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Liburkina L. M.

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Communications in Public Management and Administration Organizations: Challenges of Digitalization, Anti-Crisis Tools and Strategic Development
Marukhlenko O. V., Oleshchenko V. Y., Ruban D. O.

Marukhlenko, Oksana V., Oleshchenko, Veronika Yu., and Ruban, Dmytro O. (2026) “Communications in Public Management and Administration Organizations: Challenges of Digitalization, Anti-Crisis Tools and Strategic Development.” Business Inform 8:549–557.
https://doi.org/10.32983/2222-4459-2026-8-549-557

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 9

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UDC 351:316.77

Abstract:
The study aims to comprehensively examine the theoretical, methodological, and practical foundations for optimizing communication processes within public administration and management organizations amidst large-scale digitalization, GovTech development, and hybrid security challenges. The research integrates general scientific methodsof analysis, synthesis, comparative, and structural-functional modeling. To assess digitalmaturity and network readiness, we analyzed international benchmarks like the Network Readiness Index (NRI), Online Service Index (OSI), and E-Participation Index (EPI). An economic-mathematical method for calculating an integrated communicative-digital development index at municipal and State levels was utsed to provide quantifiable metrics. The study substantiates the conceptual foundations of Algorithmic State Architecture (ASA) and artificial intelligence integration into public communications. We analyzed the quantitative and qualitative outcomes of introduction of GovTech tools (focusing on the «Diia» and «Diia.Osvita» ecosystems)in Ukrainein 2025–2026. A comprehensive four-dimensional model for assessing public communicative capacity was developed, integrating normative-organizational, technological-operational, content-related, and socio-psychological dimensions. A classification of crisis communication models during martial law has been proposed. The efficiency of modern public communications depends on moving from reactive, one-way information sharing to symmetric, inclusive dialogue based on human-centeredness, transparency, and empathy. The need to develop unified regulations for using social media and to improve media literacy in the government apparatus has been proved.

Keywords: public administration; GovTech; crisis communication; «Diia» ecosystem; Algorithmic State Architecture; communicative capacity.

Tabl.: 3. Bibl.: 18.

Marukhlenko Oksana V. – Doctor of Sciences (State Administration), Associate Professor, Professor, Department of Management, Borys Grinchenko Kyiv Metropolitan University (18/2 Bulvarno-Kudriavska Str., Kyiv, 04053, Ukraine)
Email: [email protected]
Oleshchenko Veronika Yu. – Candidate of Sciences (Public Administration), Associate Professor, Department of Management, Borys Grinchenko Kyiv Metropolitan University (18/2 Bulvarno-Kudriavska Str., Kyiv, 04053, Ukraine)
Email: [email protected]
Ruban Dmytro O. – PhD, Associate Professor, Department of Management, Borys Grinchenko Kyiv Metropolitan University (18/2 Bulvarno-Kudriavska Str., Kyiv, 04053, Ukraine)
Email: [email protected]

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